Dr.Krane’s KoolLips Cold Sore Treatment Features Sophistication, Sex Appeal
Calgary, Alberta – November 28, 2007 – With much upfront industry fanfare and buzz, Calgary based Taiga BioActives is set to unveil it’s new branded line of lip care products, Dr.Krane’s, with a sophisticated, sexy new advertising and public relations campaign. The first product, Dr. Kranes KoolLips cold sore treatment is slated to launch in December throughout Canada and will target cold sore sufferers seeking a more natural alternative to the chemical and synthetic brands currently offered. The product will be available at drug stores and pharmacies throughout the provinces. More information can be accessed at www.drkranes.com.
The new campaign features extensive advertising in national magazine print, coupled with city specific radio spots that will air in Calgary, Toronto, Vancouver and Edmonton. The fully integrated program includes North American educational public relations and strategic community relations and sponsorship events throughout Canada. New to the cold sore category, sophisticated, signature black and metallic copper packaging envelopes the active natural treatment housed in a precision control tube. All pieces will don the phrase ‘Always Ready’ and a vibrant picture of a geranium, a primary ingredient and inspiration for the new brand name.
Taiga BioActives president John Hiebert said, “Significant consumer and clinical research have gone into this product, and the campaign highlights the active naturals within Dr.Kranes KoolLips. Having a cold sore doesn’t make sufferers ugly, but there has never been a product that understood ‘appearance matters’ until Dr. Kranes. Now, smart consumers can always be ready. While the product is derived from nature, nothing works better at targeting the cause of the cold sore.”
Taiga has partnered with Tech Avenue Ventures Corp. to launch its Dr. Krane’s brand and build an integrated natural products company. Nancy Markley, Principal of Tech Avenue Ventures said, “The new brand and ad campaign, designed by the internationally recognized firm of Eisen Management Group, are contemporary and market focused. We expect this campaign will put Dr.Krane’s brand on the map as a frontrunner in the lip care industry.”
Taiga offered a “sneak-peak”
“Obviously, we are very proud of the work we have done, but the efficacy of the product speaks for itself,” says Eisen Management Group president Rodger Roeser, “Consumers want an easy to use, fast acting product that’s gets that embarrassing cold sore gone. Our job is to establish trial, but the performance of the product will provide its own advertising, far beyond what we could ever do. The Dr.Krane’s brand is an innovative force in the personal care industry and rarely are we provided the opportunity as marketers to work with such a genuinely revolutionary new product.”
About Taiga Bioactives
Taiga Bioactives is headquartered in Calgary, Alberta, Canada and actively develops unique bioactive products in the nutraceutical, pharmaceutical, and cosmetic markets. These products are marketed throughout Canada through Taiga CDA Distribution, Inc. More information can be accessed at www.taigabioactives.com.
About Tech Avenue Ventures Corp
Tech Avenue Ventures is a venture development firm focused on advancement of promising life sciences technologies and products. More information can be accessed at www.taventures.ca.
Media Contact:
Eisen Management Group
rroeser@eisenmanagementgroup.com
Print Ads Available at: www.eisenmanagementgroup.com/
