yU+co Creates Buzz for Bee Movie Main Titles
DreamWorks Animation Goes Out-Of-House for Main Titles for First Time
HOLLYWOOD, CA -- On the heels of their acclaimed main title sequence work for the Warner Bros. summer blockbuster 300, yU+co (www.yuco.com)
"The goal for us is always to engage the audience and give them a reason to stay in their seats and watch the titles," Yu says. "The fact that DreamWorks Animation came to us to create something that will keep theater-goers watching is a testament to both their desire to acknowledge the craftspeople who worked on the film and in our ability to deliver something special each time."
David Garber, yU+co's Executive Producer, noted that one of the reasons DreamWorks Animation awarded main title sequence duties for Bee Movie to yU+co was because they wanted something special that didn't look like anything else in the film.
"Everyone involved wanted a different look at the end of the film," Garber says. "Since the film features a highly-detailed 3D animation look, our approach for the title sequence was to create a 2D painterly look as a counterpoint to the 3D look of the movie."
yU+co also rounded out the visuals with a story line that the filmmakers loved. "We pitched against several other companies for this and what the client responded to in our pitch was the concept of a day in the life of a bee," Yu explains. "We wanted to follow the bee on the little adventures that he likely goes through every day."
The title sequence begins with gold and orange hued environment inside a beehive where we see a bee's journey from inside the hive into the world outside where he encounters one danger after another, including pesticide spray, the windshield of a speeding taxi and a fast-moving spider. Eventually he returns back to the hive and flies into a stylized honey-producing factory, all the while playfully interacting with the letters and names in the credits. The end result is just over eight minutes of brilliant 2D animation with a clever narrative that will keep audiences watching till the last frame.
For yU+co, Bee Movie is the culmination of a busy few months that also included creating main title sequences for several new films in genres ranging from Ridley Scott's new crime drama American Gangster (Universal Pictures), Ang Lee's award-winning drama Lust, Caution (Focus Features) and the romantic comedies Dan In Real Life (Touchstone Pictures) and Tyler Perry's Why Did I Get Married? (Lions Gate).
Additionally, yU+co has created the main title sequence for Disney's highly anticipated comedy-fantasy-
About yU+co:
Recognized as an industry leader in design and motion graphics with offices in Los Angeles and Hong Kong, yU+co. (www.yuco.com)
Web Resources:
Click here to watch the Bee Movie main title sequence design by yU+co:
http://www.yuco.com/
Click here to check out the yU+co homepage:
http://www.yuco.com
Click here for more info on Bee Movie:
http://www.beemovie.com
Creative Credits:
Client: DreamWorks Animation
Project: Bee Movie main title sequence
Design/Animation:
Creative Director/Art Director: Garson Yu
Executive Producer: David Garber
Art Director/Designer:
Designers: Ben Segall, Ed Baker, Etsuko Uji, Galina Vishnevski,
Animators: Wayland Vida, Chris Coogan, Mike Humphreys, Jill Dadducci
Producer: Katie Rauh
Photo:
http://www.prlog.org/
