TRG announce mobile phone comparison engine - www.rightmobilephone.co.uk

PR Log (Press Release) – Nov 21, 2007 – The site will provide consumers the ability to instantly compare mobile phone offers from all the major networks and dealers in the UK, in addition it also offers mobile reviews and ratings of handsets provided by the site’s users.

Visitors will have over a dozen search methods to access and compare real time mobile contracts, PAYG and sim free offers from over 15 networks and dealers such as Vodafone, O2, Orange, e2save, Phones4u and Carphone Warehouse to name a few.

James Zielinski (Director) said, our research revealed consumers are often confused about which provider or contract is most suitable and cost effective over the contract term. Our engine will allow users to search on criteria important to them such as monthly budget, model, contract length, free minutes, free gifts and most importantly the total cost to the consumer over the contract period which can often be hidden behind cash back, free gift and free line rental incentives.

The service will also draw on user experiences and hopes to create a community feel by offering users the ability to post their handsets reviews in terms of features, usability and design, providing overall ratings for each handset.

Neil McHugh (Director) added, we are very excited about the concept and feel it will be of real value to the consumer in a marketplace that has become both saturated and confusing.  Signing up to a 12 or 18 month contract is a long term financial commitment and our service with the support of our partners will simply focus on saving consumers time and money.

It is estimated 40 million people in the UK now own a mobile phone, but many are unlikely to be on the most competitive tariff in relation to their usage, this is because the process of buying a mobile phone is so confusing. There are simply so many different handsets, networks, deals and cross network call costs to consider that buying the “right mobile phone” for your usage and budget can be very difficult.

TRG’s UK launch has already attracted a number of high profile partners who are embracing the growing comparison model that has been so successful in Finance, Insurance and Travel.

James Cartlidge (e2save) said, we look forward to working with TRG. Buying a contract phone in today’s environment presents the customer with numerous choices on what to buy and where to buy from. We welcome TRG’s technology to present the customer with a simple route to purchase.

Justine Goldstraw,  Online Marketing Manager (Vodafone) added, we are delighted to have Right Mobile Phone as an online partner and welcome the opportunity to list our portfolio of products and services on the comparison platform.