Business Coaching, the Pathway to Business Success.

PRLog (Press Release) – Nov 20, 2007 – Las Vegas, NV -- The term Business Coach has been appearing more and more frequently in the media - you may be wondering just what is a Business Coach and what do they do?
   
As we all know, coaching has been around for a long time in sports, however it made the leap to business fourteen years ago when Australian entrepreneur, Brad Sugars developed the concept and launched ActionCOACH, now the world's largest business coaching organization. His rationale was that as coaches push athletes to reach their optimum performance and motivate them when the going gets tough, so Business Coaches could assist owners and proprietors overcome the difficult challenges they face in running their businesses and help them attain their dreams and objectives.

For too long business owners have had no-one to turn to for advice and motivation, other than their accountant or bank manager. As a result, it is very easy for them to lose focus and enthusiasm.

The big question is what can Business Coaches teach someone who has worked in their business, probably for many years? The answer can be found by returning to the sporting analogy. Why do even talented athletes employ coaches when they are undoubtedly good at what they do? The answer is that coaches are able to recognize the full extent of an athlete's potential, know how to tap into it, and then use their skills to guide the athlete to winning ways. In the same way, Business Coaches have the tools and skills to help business owners and their businesses reach their true potential.

Essentially, most of the problems encountered by business owners relate to time, team or money. For example, many owners get so involved in their day-to-day work, that they don't have the time or know-how to both manage the business and drive it forward, or they tend to delegate tasks rather than responsibility, so they always end up having to check that jobs have been done properly.

However, the main reason that business owners decide to work with a Business Coach is money. They realize that they are simply not earning enough to remunerate them for all of the hard work they are putting in. In effect, they want a better return on their investment, or simply want to achieve their own personal financial objective or ambition – whether it is a house in the sun or a brand new car or boat.

The success of the Business Coaching concept, particularly in the case of ActionCOACH comes down to several factors.

Firstly there are the comprehensive systems and methodology that have been developed to assist business owners in managing and developing their business. Indeed, Action has over 500 different strategies and systems, each of which is designed to improve a specific area of the business, such as sales, profit growth, business development, time management, team building, etc.

Next there is the actual mentoring process which, in the case of ActionCOACH usually involves weekly contact with clients to coach them through the implementation of the strategies that have been agreed and to help identify any further areas that might require attention. It is this ongoing, regular contact & commitment to help the business owner achieve their objectives that differentiates business coaching from consultancy. Indeed, one of the biggest gripes about the way business consultancy works is that it doesn't usually address implementation, something that is an essential element of business coaching.

Finally, there is training. ActionCOACH is operated as a franchise business and to become an ActionCOACH Business Coach involves purchasing a franchise. Included in the franchise is an intensive 10-day residential training program in Las Vegas, NV. This is followed by a 3-month induction period. In addition, as an ActionCOACH, you will receive regular coaching and training from other coaches and have access to an enormous intranet, which not only contains a wealth of resources, but also connects 1000 ActionCOACH Coaches across the world.    

Apart from the high earning potential, what makes Business Coaching particularly attractive is that Coaches enjoy channelling their expertise, experience and motivation to help business owners. In addition, unlike other many franchises, Business Coaching has relatively low overheads and can be operated from home. It also offers an unprecedented level of flexibility.

For further information on Business Coaching services, you may call Jodie Shaw at (702) 795-3188. For more information on ActionCOACH, please visit http://www.actioncoach.com or call 1-888-483-2828.
     
ActionCOACH is the largest business coaching company in the world as well as the #1 business consulting service franchise as ranked by the US-based Entrepreneur Magazine. The company was established in 1993 in Australia by a young visionary named Brad Sugars. Brad recognized early on that most owners of small and medium-sized businesses were unaware of how to effectively grow their businesses and achieve their goals. He developed a comprehensive system and methodologies to assist these entrepreneurs achieve their goals and realize their dreams with dramatic results. The company began franchising in 1997, and has hundreds of franchisees (ActionCoach Business Coaches), working in countries around the globe.

For further information contact
Jodie Shaw –Director of Marketing
(702) 795-3188