Beckford persuaded 34 highly accomplished individuals in Canada, the United States, Switzerland, Sweden, Jamaica and South Africa to allow her to interview them, and their interviews form each individual story. The interviewees exhibit 13 common qualities or what she has coined ItnessPoints. Each ItnessPoint falls along the Itness Continuum, a scale that ranges from non-itness on one side to ultimate enlightenment on the other. The Continuum indicates where some people have more of “IT” than others. The 13 ItnessPoints are then categorized with 12 Avil Beckford Basics, Beckford’s own life lessons, and funnelled through the Itness Funnel where three key themes emerge - Focus, Learning and Passion.
Ranging in ages from 35 to 73, these handpicked individuals such as Jim Rohn, Chris Widener, Tonya Lee Williams, Gail Blanke, Andrea Nierenberg, George Fraser, Stephanie MacKendrick, Purdy Crawford, Prudence Brown and Anthea Rossouw share the depth and breadth of their experiences. These 34 people who “get IT” discuss challenges they’ve faced in business, how they resolved them and the lessons they learned in the process. They talk about what it takes to succeed in life, and the books they’ve read that influenced them. Not surprisingly, it’s not business books that influenced people who “get IT” but books that provoke thought and a deeper level of understanding.
Grouped into five themes, Management & Leadership, Transitions & Changes, Innovation, Personal Belief System and Trusting/Getting What You Need, readers can connect the interviews to their unique situations by going through the Itness Door where they have to answer a series of questions. After reading Tales of People Who Get It, the reader is better equipped to:
•Put things into their proper perspective and not lose sight of the really important things in life
•Maintain their sanity and well-being during stressful times, or when they lack clarity and focus
•Be a questioner and apply concepts – they come across – to their unique situation
•Deconstruct the problems and challenges they face in life and successfully resolve them
•Walk away from situations that do not align with their values, or are not the right fit for them
•Be resilient. Being fired more than once, or declaring personal bankruptcy, or whatever obstacle may arise, isn’t the end of life, people can still rise to success after they’ve been dealt multiple blows
Sample chapters of [I]Tales of People Who Get It[I] and [I]Journey to Getting It[I] are available for free at www.ambeck.com/
Avil Beckford launched her firm Ambeck Enterprise 10 years ago. With 14 years of solid experience in research and analysis, conducting the interviews and uncovering the ideas, actions and beliefs that build a collection of scintillating and unique success stories came naturally. In 2002, her work for one client was featured on the front page of the Wall Street Journal. You can reach her at postmaster@ambeck.com and 647-238-2913.
[I]Tales of People Who Get It[I] (USD $21.97 plus S&H, 231 pages, 6.14" x 9.21", soft cover, ISBN: 978-1-4303-1598-
