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Follow on Google News | Bounty exploding the Yummy Mummy mythBounty launch new standalone ‘looking good – feeling great’ website, designed to give women practical help and advice on everything from choosing what to wear to suit their body shape to eating a healthy diet for maximum energy
By: Pauline Kent Now it seems the Yummy Mummy is a myth. Far from being young, stylish and happy, research conducted by the UK’s favourite parenting club (http://www.bounty.com/ Almost 60% of the 1,300 women who took part in the Bounty (http://www.bounty.com/ Nearly 80% of mums said they needed advice on how to dress for their post-baby shape and how to put a fashionable look together. One in two wanted help to create a working wardrobe. As a result of the research, Bounty is launching a unique standalone looking good – feeling great (http://www.lookinggood- Faye Mingo, Marketing Director of Bounty and a working mum herself, said: “For most women having a baby means that ‘me time’ goes out of the window. We know that women’s self confidence can hit a low and wanted to design an understanding and trustworthy website that is as much about feeling good on the inside as it is about how you look”. Notes to editors: About Bounty Bounty, the UK's favourite parenting club, has been supporting mums since 1959 by providing trusted information, advice and product samples. Bounty reaches over 96% of new and expectant mothers and distributes 3.2 million reward bags containing over 60 million product samples. The award winning Bounty website, bounty.com is an active online community with 666,000 mums meeting regularly online. The company philosophy is based on making family life easier and as such all information delivered by Bounty conforms to the latest best practice guidelines. Bounty employs 620 people and is based in Welwyn Garden City. -Ends- For further information contact: Pauline Kent Wildwood Communications Stanninghall House Stanninghall Road Norwich Norfolk NR12 7LY 01603 736069 http://www.bounty.com/ ************* Website: www.bounty.com/ End
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