Total consumer spending on sports nutrition foods, beverages and supplements reached worldwide $ 32 billion in 2006 and is rising to $ 54 by 2015. Sports-related food and drinks are booming worldwide. Nutrition can improve physical and mental health. New study by helmut kaiser consultancy.
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US and Europe are the biggest markets 2007 but Asian has the highest increase to 2015 with 8.5 percent per year. Sports food and beverages with the market share
over 60 percent. Nanotechnology and Nano-Bio Convergences develop new markets, products and processes with new applications.
Manufacturers of sports nutrition products marketing the products more and more as a healthy alternative to increase the feeling of wellbeing too.
Athletes and Bodybuilders are the core user. Recreational and Lifestyle users are driving market growth. Recreational users of Sports Nutrition products are fitness enthusiasts, weekend sportspeople and gym-goers, while Lifestyle users just seek a refreshing beverage.
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