DiscoverOrg providing contact information of key technology executives at Small to Midsize Companies

PRLog (Press Release) – Nov 06, 2007 – DiscoverOrg, a Columbus, Ohio based provider of competitive intelligence and lead generation services has announced the roll-out of Discovery™ their Small-to-Midsize Company Information Technology Sales and Marketing Database and Organizational Charts.  The database and organziational charts include contact information on key decision makers including the CIOs, CISOs, VPs of Infrastructure, VPs of Architecture, VPs of Application Development among much more.

DiscoverOrg focuses on providing technology vendors with the key contact information and research they need to break into small and midsized companies.   "The small to midsized market is a group of companies which for years has been touted as the largest untapped market for technology vendors, especially those that have already gone through their lifecycle with their Fortune 1000 accounts.   Remarkably, no data provider is offering accurate data on the information technology departments of these companies," DiscoverOrg’s Managing Partner Kirk Brown says.  

Gartner, Inc. has estimated that small to midsize businesses will spend more than $420 billion annually on technology.  DiscoverOrg fills the void facing technology sales and marketing executives looking for valuable and accurate information on the information technology departments of small to midsized businesses.

The company does not provide lists, instead DiscoverOrg offers a subscription service that provides technology vendors with access to Discovery ™– DiscoverOrg’s online database of contacts, full in-depth organizational charts of the information technology departments of the companies, as well as extensive research on the technologies and software deployed, network infrastructure, and other key information sales and marketing executives can leverage to break into these accounts.  The information can be used for lead generation, appointment setting, marketing email blasts, among many other demand generation and marketing tasks.  

The company uses an in-house team of research analysts to call directly into the targeted small to midsize companies to gather information including, email address, direct phone number, exact title, reporting structure, key technology initiatives, currently deployed technologies, and interviews with key information technology decision makers.  The product has been in development since 2005.

The database and reports are designed to make the sales and marketing processes of technology companies more innovative, targeted and efficient.  "Sales representatives no longer have to pick up the phone and blindly call into a company trying to find the technology decision maker.  Our product gives sales and marketing executives valuable information that can be used to better understand and connect with the organizations they are contacting," Brown says.  

For more information visit www.discoverorg.com or email info@discoverorg.com .