http://www.broadbandgenie.co.uk/
Post Office subscribers will be able to pay for the service at any one of the 14,000 local Post Offices in the UK, and the internet service seems specifically targeted at the over 50s or those slow to adopt internet technology.
The Post Office feels that until now, the older generation had perceived the internet as an expensive luxury, or as too complicated. By allowing cash payments the Post Office has also made the internet service more attractive to low-income users, who might previously have been discouraged by having to make card transactions.
Broadband Genie MD Ciaron Dunne says:
"The Post Office is in the envious position of having customers actually
looking forward to its launch - the popular national institution is
launching as an ISP with levels of goodwill which are frankly unheard of
in the much-criticised broadband marketplace. At Broadband Genie, for
example, we've had broadband customers asking about Post Office
broadband for at least two years now, so it's nice to finally have a
positive answer for people.
"The Post Office shouldn't be too optimistic, though: broadband
customers tend to be a rather unhappy lot. The big danger for the Post
Office is that they'll soon have long queues of grumpy broadband
customers complaining about slower-than-
connections. Unless, that is, they simply close all their branches down
first. They should consider themselves duly warned"
ENDS
Notes to editors
1. Broadband Genie allows users to compare broadband online, and is part of Genie Group.
2. Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is 'the Genie', which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.
3. More information can be found at http://www.broadbandgenie.co.uk . Please direct all media enquiries to Ciaron Dunne. Interviews can be arranged on request.
