"We are extremely pleased with the new web solution that Marqui delivered to us, and we are very excited to put all the new marketing automation features in this release into practice. Just as we preach continuous improvement for safety programs, any marketing department needs to continually improve the efficiency of their campaigns and get better results from the same marketing dollars," said Jarrett Nixon, Communication Advisor, IMS Global Corp. "Marqui is helping us stay ahead of the game."
This latest product release helps keep sales and marketing teams aligned and close the “loop” between the teams in order to determine which marketing programs are working and which are not. Marketing departments can drive traffic from any online or offline campaign to a specific landing page, capture lead information, automatically qualify and deliver leads to sales for timely follow up, and then measure campaign effectiveness by automatically calculate the return on marketing investment for each campaign.
"Businesses are realizing that they need more than just web content management to really take advantage of the Internet as a marketing tool to drive revenue," said Dale Borland, President and CEO, Marqui. "The responses from clients who have had a sneak peak at our Fall 2007 release have been very positive. Now small and medium sized businesses can easily and cost-effectively execute very sophisticated online marketing campaigns that traditionally have only been available to much larger organizations that could afford web specialists and a dedicated technical staff. Our future releases will continue to deliver advanced marketing automation features while keeping our solution easy to use and affordable for our client base."
Key Enhancements
Drive more traffic and qualified leads with multi-channel campaigns
• Easily create email campaigns and friendly URLs for multi-channel marketing campaigns (e.g., banner ads, direct mail).
Save time and increase sales effectiveness by automating the lead qualification process
• Automatically set up lead scoring rules to identify and automatically assign highly qualified leads to sales reps and lower scoring leads to marketing team for lead nurturing.
Generate more leads with the same dollars from your landing pages
• Now integrated with Google Website Optimizer, you can perform multivariate testing and optimize your landing pages.
Accurately measure the impact of marketing campaigns to maximize revenue
• Automatically calculate the cost per lead (CPL) and Return On Marketing Investment (ROMI) for each campaign.
Improve the lead hand-off process and increase sales effectiveness with comprehensive lead profiling
• Record the history of all touchpoints and responses of leads and automatically provide that information to your sales team in the Salesforce.com CRM
Quickly and easily understand the performance of marketing campaigns in order to make key strategic decisions
• Automatically capture website and campaign analytics with easy-to-read charts and graphs for analytics such as clickthroughs, conversions, new subscribers, and email analytics.
Availability
For more information about the new Fall 2007 release, please visit http://www.marqui.com/
About Marqui
Marqui enables customers to stand out from the crowd by providing innovative web marketing technology that helps align sales and marketing teams and execute closed loop marketing activities. Marqui’s on-demand platform empowers customers to control their online brand and messaging, generate leads and revenue, and evaluate and optimize online campaigns. More than 250+ organizations have leveraged Marqui to successfully grow their brand and online campaigns through effective web content management, SEO, site search, CRM, and analytics. Marqui's growing customer list includes: the Phoenix Suns, Ford Motor Company, Honda, Merck, Vancouver Whitecaps FC, Lakeland College, Roper Bioscience, CruiseWest, Grouse Mountain, BC Ferries, the David Suzuki Foundation, YMCA, and the United Way. Marqui is a Microsoft Certified Gold Partner. For more information please visit us at www.marqui.com.
