Backbone IT Group (http://www.backboneitgroup.com)
The new service, the first of its kind delivered entirely by a Western company, will provide everything companies need to successfully promote themselves online to China’s 162 million Internet users, including a Chinese language website, Chinese web hosting and the required government licences.
In a market where legal and language problems have frequently proved to be barriers to entry, the service will pave the way for Western companies eager to take advantage of the booming Chinese economy, whose annual imports now exceed $800 billion USD.
As a UK company with its own offices in China, BackboneITGroup.com are ideally positioned to act as a gateway into the Chinese market, as Andrew Clarke, Co-Director explains,
"We’ve been operating in China since early 2004 and now employ over 80 Chinese staff. Our customers get all the benefits of our expertise in the Chinese market, combined with the ease of dealing with our English-speaking UK team.
"There is a huge demand in China for Western goods and services, but companies often fail because they haven’t properly understood how to approach the market. We have the regional knowledge and in-house specialists needed to create a fully localized search engine marketing campaign that can effectively target China’s 162 million strong Internet user base."
BackboneITGroup.com’
"When targeting the Chinese market, hosting your website in China is essential," Andrew adds, "...unless you are hosted inside the so-called ‘Great Firewall of China’ your site is either likely to be blocked or so slow loading that Chinese Internet users will give up on it. By securing the proper licences for our customers, we can ensure their websites have far greater stability and vastly increase their potential audience."
Full details on the China search marketing service are available at http://www.backboneitgroup.com.
