SeminarInformation.com has seen its share of seminar trends come and go. "We have been tracking the seminar industry since we started our seminar database in 1981," says President, Catherine Bellizzi, "and we have seen the rise then fall in popularity of computer training, quality assurance training, sensitivity training, and on and on."
One thing we discovered years ago – in the 1990s -- is still true today: when the Women's Movement was spurring women into management positions in the 1980s, the seminar industry responded with seminars geared strictly for women – seminars on being more assertive or on how to project a powerful image. But as the 90s approached and women were considered to be more in the mainstream of business, these seminars gave way to those for managers in general – not just women. "Many seminars with the words 'for women' in the title still exist today, but this seems to be more of a marketing strategy," says Bellizzi. "Seminar providers know that the biggest percentage of seminar-goers are women and so it makes business sense to appeal to them."
