Online Merchants Can Increase Sales By 2000 Percent.

PRLog (Press Release) - Oct 30, 2007 -
Cebu City, Philippines.

"The USA has approximately 300 million residents, about 20 times less than the whole world population. This means that, if online USA merchants would follow Adobe Systems and sell their products or services to the rest of the world as well, they would be able to increase their number of customers about 20 times. This would be a customer number increase of more than 2000 percent" says Dick Detering, Dutch owner of the new company Happy Buyer in the Philippines. The company enables online merchants to accept cash online for their products and services. Detering added that consumers can pay Happybuyer with cash at any Western Union Bank or MoneyGram outlet for their online purchases. Subsequently Happy Buyer will buy the product or service online for the customer by credit card. While the service is free for merchants, consumers have to pay Happy Buyer a ten percent service fee with a minimum of $10. The website is: http://happybuyer.org

Popularity in Europe.

According to Detering US websites are becoming more and more popular among shoppers in Europe. "Reasons are the ongoing globalisation, the increasing Internet traffic in Europe, and the advanced Internet culture in the USA. A good example is the American computer software company Adobe which currently is one of the most popular sites among Europeans looking for software. Adobe allows her European customers to pay with cash through the service of http://happybuyer.org/adobe-products-downloads-free-down ... a web page developed especially for Adobe customers abroad" explains the entrepreneur. "After the launch and promotion in Europe of Happy Buyer's Adobe web site the American computer software company Adobe succeeded in increasing its number of European customers by more than two thousand percent within a timeframe of four months only. Other companies can achieve this too" he added.

The Obstacle.

Detering continues: "Most online stores located in the USA, are unable to create a high International sales volume like Adobe did. This is due to the fact that, in most cases, their payment options are unsuitable for non-USA residents. The online payment system in Europe differs strongly from the USA system. Most online payments in Europe are supported by specific banking network systems like the so called iDeal-system in the Netherlands or special systems for payment upon delivery. These systems are unsuitable for the USA. Other countries in Europe have similar systems. Moreover about 75 percent of Western Europeans has no credit card. In Eastern Europe the number of people without credit cards is even higher: about 95 percent. Accepting cash on USA websites would immediately solve the problem of the different online payment systems and the lack of credit cards in Europe"

The English language.

The entrepreneur added that, when foreigners of non-English-speaking countries listen to speaking USA residents, they often have the problem of fully understanding what is being said. "If the same foreigners speak English themselves, it's often a limited version of the English language and writing English is difficult for them as well. However reading English is a total different game: 85 percent of the world population has no problem whatsoever in reading English language websites. So there's no reason at all to consider English as an obstacle for selling to the rest of the world ! What merchants should change in their websites is not the language, but it's the fact that they're not accepting online cash payments" Happy Buyer's owner explained.