SimplyMarry.com Celebrates Mom-in-Law Day on 28 October ‘07

PRLog (Press Release) – Oct 27, 2007 – “Does it really surprise anyone that Mom-in-Law Day falls between Durga Puja and Kali Puja?” Mother-in Laws have been the butt of jokes, sarcasm, and the most battered figure of the family, facing the hostility of the traditional stereotype.

However, today’s metro mummy ji is a fusion of the dominating ‘Ramola Sikand’ of Kahin Kisi Roz on one hand and the caring ‘Tulsi’ of Kyunki Saas Bhi Kabhi Bahu Thi on the other. SimplyMarry.com celebrates the true spirit of this most delicate relationship in marriage with the “Mom-in-Law Day Celebrations” starting from 28 October 2007.

‘Love her, hate her, but never ignore her’ is the campaign’s tag line that truly reflects the relationship between a spouse and the mom-in-law. The viral campaign is being rolled out throughout India and anyone can log onto www.simplymarry.com/mominlaw and write testimonials for their mother in laws on the message board, which will be sent to the users spouse as a pleasant surprise.

The site has been uploaded with videos which suggests that today’s mom in law is one who is commanding but also understanding bringing forward the image of a modern  mother in law who stands up to the expectations of her children, whether it be her acceptance of the present times or her changed attitude towards old customs and rituals. The videos also reflect the anxiety of the users where they share their comments, thoughts, and fantasies about their present and prospective mom in laws.

The site, www.simplymarry.com/mominlaw also has some witty yet practical tips to make Mom-in-laws happy. In addition the most touching and heart-warming entries will win attractive gift vouchers from SimplyMarry.com. What’s more, you can also send it to friends and give them a chance to make their Mom-in laws happy as well.  

“SimplyMarry.com’s ‘Mom-in-Law Day celebrations’ is a tribute to the modern mother in law - understanding, sensitive and loving - fighting the accumulated hostility of the caricature stereotype of the cruel obstacle to family happiness. With changing time, the modern mom-in-law, especially in the metro cities, are also happily transforming with the modern thinking and believes and this is what is reflected in the SimplyMarry.com’s interactive Mom-in-law day celebrations campaign,” remarked Mr. Rajat Gandhi, Business Head, SimplyMarry.com.

“SimplyMarry.com found that the anxiousness in the spouse hunt is not limited only to the partner but also the family wherein the mother in law holds a special place, and the ‘Mom in Law Day celebrations’ contemplates the same with various file cases and videos uploaded in the site,” he adds.


So if you want to tell your Mom-in-Law how much you love her, just log on to www.simplymarry.com/mominlaw , pay her tribute and win exciting prizes.

The campaign has been developed by interactive agency Tribal DDB India.