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Follow on Google News | SimplyMarry.com Celebrates Mom-in-Law Day on 28 October ‘07Celebrate the “Mom-in-law Day” with SimplyMarry.com and Nominate your dear mother in law to win attractive prizes
By: Times Business Solutions However, today’s metro mummy ji is a fusion of the dominating ‘Ramola Sikand’ of Kahin Kisi Roz on one hand and the caring ‘Tulsi’ of Kyunki Saas Bhi Kabhi Bahu Thi on the other. SimplyMarry.com celebrates the true spirit of this most delicate relationship in marriage with the “Mom-in-Law Day Celebrations” ‘Love her, hate her, but never ignore her’ is the campaign’s tag line that truly reflects the relationship between a spouse and the mom-in-law. The viral campaign is being rolled out throughout India and anyone can log onto www.simplymarry.com/ The site has been uploaded with videos which suggests that today’s mom in law is one who is commanding but also understanding bringing forward the image of a modern mother in law who stands up to the expectations of her children, whether it be her acceptance of the present times or her changed attitude towards old customs and rituals. The videos also reflect the anxiety of the users where they share their comments, thoughts, and fantasies about their present and prospective mom in laws. The site, www.simplymarry.com/ “SimplyMarry.com’ “SimplyMarry.com found that the anxiousness in the spouse hunt is not limited only to the partner but also the family wherein the mother in law holds a special place, and the ‘Mom in Law Day celebrations’ So if you want to tell your Mom-in-Law how much you love her, just log on to www.simplymarry.com/ The campaign has been developed by interactive agency Tribal DDB India. End
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