New Adventure Tourism Industry Research Reveals Destination, Traveler, Technology Trends

PRLog (Press Release) - Oct 26, 2007 -
Santa Fe, NM - Xola Consulting, Inc. announces the release of its 2007 Industry Adventure Industry Research Report.   The only report of its kind specifically geared to the adventure tourism industry, it reviews global industry tourism trends as they apply to adventure tourism and presents key findings from customer surveys conducted by US adventure tour operators.

For a free copy of the executive summary, go to http://www.xolaconsulting.com/industry-research.php.

This year’s research continues to show growth in all areas of global tourism, identifying key demographic groups showing greater interest in adventure tourism, and the most frequently used resources for booking their trips.  The study confirms that greater numbers of adventure companies are taking active roles in promoting sustainable practices and taking an active role on issues such as tourism’s role in reducing global poverty, raising awareness and supporting conservation programs.

Other key findings include:
•   Students are traveling at younger ages, sometimes spending $10,000 on “gap year” explorations
•   Increasing demand for family trips
•   Increasing demand for customized itineraries
•   Increasing interest in destinations in Eastern Europe and Asia Pacific

In addition to sections on Global, Regional and Traveler trends the 2007 report provides special analyses on Travel Media, Top US Adventure Company News.  New special sections to the report this year provide marketing guidance for reaching women adventurers, current industry trends in volunteer adventure tourism and information on eco-certifications.

A useful tool for adventure tour operators, media, travel agents and other tourism industry professionals tracking the expanding adventure tourism industry, the full report provides analysis and hard data to support business planning and decision-making.  

Adventure Travel Trade Association members may purchase the full report at a discount for Adventure Travel Trade Association at the following links:

Member:
http://store01.prostores.com/servlet/atta/the-16/2007-Xol...
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Non-Member:
http://store01.prostores.com/servlet/atta/the-17/2007-Xol...
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Xola Consulting, Inc. (www.xolaconsulting.com) provides consulting services to individual adventure tour company operators and tourism boards interested in adventure tourism development for the benefit of rural communities and the environment.  Xola also specializes in supporting organizations seeking to blend adventure tourism and volunteer service.  Xola consultants have in-depth experience in emerging markets around the world including Central and South America, North Africa and Southeast Asia, including Cambodia, Myanmar (Burma), India and Nepal.  

In 2005, Xola launched Off the Radar (www.travelofftheradar.com) to bring passionate, independent travelers reliable information about smaller, owner-operated companies around the world – those who provide guests with a genuine, personal experience; who believe in sustainable, environmentally sensitive travel; and who believe in incorporating the local people and traditions of the places where they operate.