THIS HALLOWEEN, CATCH YOUR PREY WITH BLACK WIDOW PERFUME
A new perfume for women, called Black Widow, has been introduced, and men everywhere should be just a bit nervous.
Don Chernoff , a former Silicon Valley engineer, developed this seductive new perfume after a conversation with a female friend, who received the nickname ‘Black Widow’ because she had been going through so many boyfriends. Black Widow perfume is available on-line at http://www.black-
“It occurred to me, thinking of my friend, that this image of female power and independence would be an ideal concept for a perfume, so I started a perfume company”, says Chernoff.
The fragrance is a sweet spicy oriental with a rich sweet amber scent with top notes of citrus and middle notes of musk and spice, including cinnamon, clove, and nutmeg.
“I'm very picky with what scents I wear. I really like Black Widow, it is such a seductive mysterious smell”, says a customer, Amanda, of Athens, GA.
Having no experience in the fragrance industry, Chernoff began learning everything he could about the business before launching Black Widow. “I knew the concept was good, I just had to turn it into a product. It wasn’t easy but it was a lot of fun”, he says. The first product in the Black Widow line is a two ounce spray perfume.
In nature, Chernoff notes, the female black widow spider lures the male into her web. When mating is complete, the female devours the male, hence the name. The Black Widow fragrance and packaging, glossy black with a red hourglass logo, were designed with this image in mind. It is being marketed with the slogan “Entice Him Into Your Web and Devour Your Lover Tonight.”
To order Black Widow, or for a list of retail locations please visit
http://www.black-
Contact:
Don Chernoff
Black Widow
www.black-widow.net
A division of Small World LLC
phone (703) 849-1492
e-mail: dchernoff@cox.net
