Internet Marketing Reaches Another Critical Stage

PRLog (Press Release) – Oct 20, 2007 – The internet is exploding in terms of growth all over the world yet most businesses are still slow to catch on. Nine out of every ten businesses are not proficient in internet marketing. They desperately need help with their internet marketing techniques! Since the inception of the Internet, most small to medium sized companies have ignored the enormous impact a well designed internet marketing strategy can have on its ultimate growth.
Companies that are providing internet marketing software solutions are now filling this tremendous need. This is particularly true for software marketing firms like newcomer Official Software Downloads.com, founded by Phil Mathieson and Morney Schlebusch, that has built up a large base of distributors devoted to helping small and medium size businesses thrive in the challenging cyber environment.
Microsoft has also realized that their own long term survival depends on butting heads with the likes of Google and Ask.com in the internet marketing arena. With the recent upgrade of its MSN search platform, Microsoft is beginning to go after large business clients. Microsoft, as we all know, has plenty of cash on its balance sheet to ultimately become competitive even with the likes of Google.
“The advertising industry is evolving and growing at an incredible pace, moving increasingly toward online and IP-served platforms, which dramatically increases the importance of software for this industry,” said Steve Ballmer, chief executive officer of Microsoft. “Today’s announcement represents the next step in the evolution of our ad network from our initial investment in MSN”. Ballmer is referencing its recent decision to acquire aQuantive, a internet marketing platform, for approximately 6 billion dollars.
Ballmer goes on to say, “Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximize the digital advertising opportunity for all.” Microsoft faces competition from both established competitors and fast growing newcomers. EDC is well known to the small business world because of its large inventory of over 1900 software offerings. The company has focused specifically on digital downloads as a primary distribution system mechanism.
The internet has now reached its second phase of development. Consumers are now beginning to comprehend all of the unique advantages that the World Wide Web has to offer. Businesses must follow the lead now or they will not survive. I have recently established this business oriented blog to track and comment on new internet developments and how to take advantage of them. Put www.officialsoftwaredownloads.com in your favorites section in your browser. I’ll attempt to always keep you informed as to the latest and greatest breakthroughs concerning internet marketing.
Phil
www.officialsoftwaredownloads.com