What to get Mum or Dad for Christmas. Primetastic! - a book for the 50 plus generation

PRLog (Press Release) - Oct 18, 2007 -
Primetastic! - a new self-help book for the 50 plus generation


A new self-help guide looks set to be one of the great gift inspirations this Christmas for those wondering what to get parents, friends or colleagues in that notoriously ‘difficult to buy for generation’ – the over 50s. Published by in my prime, the leading organisation for mature people rethinking their lives. Primetastic! provides 50 practical, bite-sized, and highly motivational tips to making the most of life over 50.  

Dianne Bown-Wilson, one of the founders of in my prime, and co-author of Primetastic! comments:
“This is a superb stocking filler for the over 50s. Everyone knows that it’s a nightmare buying original gifts for this age group, but feedback from those who’ve read Primetastic! since it was published this summer tells us this should be a winner.  People love its accessibility, readability and ‘back to basics’ simplicity. It’s not a book of ‘oldie’ jokes, nor is it a serious worthy tome about ageing. Rather it’s a simple, highly readable guide to making the most of what are – or can be - the best years of our lives.

At this age, we all really know what we need to do and be, but somehow, in some areas, we just get into bad habits. By the time we’re over 50 we feel we ought to be at peace with ourselves. We tend to think that by now we should know it all. But as anyone of this age will tell you, quite a lot of the time we feel far removed from being the wise, accomplished, likeable, and fun-loving people we set out to be. Whether we’ve lost our way, lost our enthusiasm, or just completely ‘lost it’, we sometimes find ourselves feeling as stressed, uncertain and lacking in confidence as when we were young.

Having discussed these issues repeatedly with many mature people, my co-author Richard Ciechan and I decided to write a simple guide for people to use as a starting point. Primetastic! – 50 tips for life when you’re over 50 was the result. It represents a distillation of 50 of the most common issues we find ourselves writing or talking about through our website or in the workplace. It makes a particularly timely Christmas gift as it addresses many of the issues we all return to again and again when setting our New Year’s resolutions.

Given the scope of the topic, we could have written volumes but we decided it would be more useful to reduce the information to short, practical tips which people could dip into, think about and act upon in whichever ways would be meaningful for them.  By reminding ourselves of those things we’ve always known but maybe have overlooked or forgotten, Primetastic! helps people see themselves through others’ eyes, have courage, confidence and self-belief, and become the best they can be.  For all of us over 50 that shouldn’t be just ‘good for our age’, but Primetastic!”

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For further information please contact:

Dianne Bown-Wilson, in my prime,  tel: + 44(0)1865 841541  email Dianne@inmyprime.co.uk


Dianne Bown-Wilson and Richard Ciechan, the authors of Primetastic! are the founders of in my prime, the UK’s leading organisation for mature people rethinking their lives. They are writers, coaches and trainers and consultants to employers on issues relating to the older workforce. They are wholeheartedly enthusiastic about being in their prime themselves and often act as media spokespeople for issues relating to the 50–70 age group.

Primetastic! - 50 tips for life when you're over 50 is published by Phosphorous Press, price £7.99.
ISBN 978-0-9549229-1-7. It is available from in my prime at www.inmyprime.co.uk or from Amazon at www.amazon.co.uk