Samsung Appoints New Public Relations Manager to Bolster its Public Relations Activity in Australia

PRLog (Press Release) – Oct 18, 2007 – Based on the company’s continued business success across all key product divisions, Samsung Electronics Australia has appointed Jesse James as in-house public relations manager. Jesse will be responsible for the management and strategic direction of all public relations activity in Australia
including support for special product and sponsorship projects.

With seven years public relations experience spanning both agency and in-house, Jesse brings with her four years specialist consumer electronics knowledge. This includes five years at Edelman, Samsung’s current PR agency, working on Samsung and other consumer technology accounts.

“As Samsung’s Australian business continues to grow, we must maintain a powerful and consistent presence as market leader throughout a number of key segments. Jesse’s prior working knowledge of Samsung combined with her strong media relationships and agency experience, meant that she was at the top of my list for this role,” said Kurt Jovais, General Manager – Corporate Marketing, Samsung Electronics Australia

Jesse will seek to grow Samsung’s share of voice by building relationships with all key stakeholder groups and managing a variety of public relations plans. Commenting on her new appointment Jesse says: “I am thrilled at the opportunity to return to the industry as Samsung’s in-house PR Manager. I look forward to taking on the challenge of directing innovative PR vehicles to communicate Samsung’s leading product range, technology innovations and growing market share to maximize greater public awareness and support.”

About : Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of
five main business units: Digital Media Business, LCD -
http://www.samsung.com/au/products/tv/lcdtv/index.asp Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs -
http://www.samsung.com/au/products/tv/index.asp , memory chips, mobile phones -
http://www.samsung.com/au/products/mobilephones/mobileph ... and TFT-LCDs. For more information, please visit http://www.samsung.com/au/