The success of firms such as Salesforce.com, WebEx, and Netsuite has shown the power of the on-demand software delivery model. Cost benefits, ease of implementation and management, and better coordination across branch offices have been key drivers for the early success of SaaS vendors. Although some high-level research has been conducted at the global level, very little information exists on the Asia Pacific SaaS marketplace. This report helps address this lack of coverage by examining the key trends in the Asia Pacific Enterprise SaaS market. A key focus area of the report is in providing an array of market data including market size and growth forecasts for key application segments of the enterprise SaaS market in Asia Pacific excluding Japan. A survey of 385 CIOs and IT decision-makers at small and medium enterprises in Australia, China, Hong Kong, India, and Singapore assesses the level of awareness and adoption of SaaS in the region. The report also profiles leading SaaS vendors in the region, their offerings and business strategies.
Table of Contents
EXECUTIVE SUMMARY 3
TAXONOMY 6
What is Software as a Service (SaaS)? 6
Who is a SaaS Provider? 7
RESEARCH METHODOLOGY 8
Secondary Research 8
Supply-side Primary Research 8
Demand-side Primary Research 8
OVERVIEW OF THE ASIA PACIFIC SAAS MARKET 10
SaaS Vs Traditional Enterprise Software Applications Market 10
SaaS Application Dynamics 12
Vertical Market Dynamics 14
Country Adoption Trends 15
Key Adoption Drivers 15
Barriers to Adoption 16
SAAS: PRIMARY SURVEY RESULTS 17
SaaS Awareness 17
SaaS Adoption 18
Adoption Drivers and Inhibitors 20
Satisfaction level with SaaS Applications 22
Data Residency 23
Future Adoption Plans 23
KEY SAAS DYNAMICS BY APPLICATION 25
On-Demand CRM 25
ON-DEMAND CRM ADOPTION BY VERTICAL INDUSTRY 25
ON-DEMAND CRM ADOPTION BY COUNTRY 26
ON-DEMAND CRM COMPETITION 26
Web Collaboration 27
WEB COLLABORATION ADOPTION BY COUNTRY 27
ON-DEMAND COLLABORATION TOOLS ADOPTION
BY VERTICAL INDUSTRY 27
ON-DEMAND COLLABORATION TOOLS COMPETITION 28
ERP and SCM Applications 28
Other SaaS Applications 29
COUNTRY PROFILES 31
Australia 31
China / Hong Kong 32
India 35
Singapore 37
TYPES OF SAAS CHANNELS IN ASIA PACIFIC 41
SAAS & ASIA PACIFIC ISVS 43
THE ASIA PACIFIC COMPETITIVE LANDSCAPE 45
Salesforce.com 46
WebEx 46
RightNow Technologies 47
Oracle 47
NetSuite 47
List of Figures
Figure 1: Asia Pacific SaaS Applications Market Revenue
(US$M) and Annual Growth, 2006-2010 10
Figure 2: Traditional Enterprise Software Applications
Vs SaaS Market - Projected Growth 2006-2010 11
Figure 3: Global Vs Asia Pacific SaaS Market – 2005 & 2006 11
Figure 4: Asia Pacific SaaS Revenue by Application, 2006 13
Figure 5: Asia Pacific SaaS Revenue by Country, 2006 15
Figure 6: SaaS Awareness among Asia Pacific Companies 17
Figure 7: SaaS Awareness among Asian Enterprises, by Country 18
Figure 8: SaaS Adoption among Asian Enterprises 19
Figure 9: SaaS Applications Used By Asia Pacific Enterprises 19
Figure 10: Primary Reason for Adopting SaaS 20
Figure 11: Primary Reason for Not Adopting SaaS 21
Figure 12: Perceived Savings from Adopting SaaS 22
Figure 13: SaaS Application Satisfaction 22
Figure 14: Data Residency & Application Performance & Reliability 23
Figure 15: SaaS Applications Being Considered for Deployment
in Next 12 Months 24
Figure 16: On-Demand CRM Market Revenue (US$M) and
Annual Growth, 2006-2010 25
Figure 17: Web Collaboration Market Revenue (US$M) and
Annual Growth, 2006-2010 27
Figure 18: On-Demand Back-Office Revenue (US$M) and
Annual Growth, 2006-2010 28
Figure 19: On-Demand HR Applications Revenue (US$M)
and Annual Growth, 2006-2010 29
Figure 20: Other* On-Demand Applications Revenue (US$M)
and Annual Growth, 2006-2010 30
Figure 21: Australian SaaS Market Revenue (US$M) and
Annual Growth, 2006-2010 31
Figure 22: Primary Reason for Adopting SaaS 32
Figure 23: Primary Factor Preventing SaaS Adoption 32
Figure 24: China / Hong Kong SaaS Market Revenue (US$M)
and Annual Growth, 2006-2010 33
Figure 25: Primary Reason for Adopting SaaS 33
Figure 26: Primary Factor Preventing SaaS Adoption 34
Figure 27: India SaaS Market Revenue (US$M) and Annual
Growth, 2006-2010 35
Figure 28: Primary Reason for Adopting SaaS 35
Figure 29: Primary Factor Preventing SaaS Adoption 36
Figure 30: Singapore SaaS Market Revenue (US$M) and
Annual Growth, 2006-2010 37
Figure 31: Primary Reason for Adopting SaaS 37
Figure 32: Primary Factor Preventing SaaS Adoption 38
Figure 33: Share of Direct Sales in SaaS Business by Application 39
Figure 34: Local Resellers Necessary or Not When Buying SaaS 40
Figure 35: Local Resellers Helpful or Not When Buying SaaS 40
Figure 36: Areas Local Resellers can Add Value in the
Procurement & Installation of SaaS Applications 41
Figure 37: Channel Roles That Can Add Greatest Value 41
Figure 38: Asia Pacific SaaS Revenue Vendor Market Share 45
List of Tables
Table 1: Respondent Breakup By Country & Users / Non Users 8
Table 2: Respondent Breakup by Employee Size 9
Table 3: SaaS Enterprise Applications by Category 13
Table 4: Vertical Specific SaaS Applications 14
Table 5: Local Vendors Offering SaaS Applications 43
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