Fiorana Makes Debut into the USA Apparel Market at the Dallas Trend Temp Show

PR Log (Press Release) – Oct 16, 2007 – PORTLAND, Ore.,– Fiorana, Inc. a designer denim jeans and accessories company will be making its way into apparel boutiques across the country this spring and will be debuting their unique denim designs for both the Latin and Anglo “Missy” market, at the SCENE Temp Show at the Dallas Market Center during Dallas International Fashion Week (October 21-24). Fiorana will be located on the 13th floor at booth 13-608.

Haven’t heard of Fiorana? Fiorana, Inc. is an international denim company specializing in designer jeans tailored for today’s modern woman. You see, most Americans own an average of eight (8) pair of loose, baggy, original, or boot-cut style jeans. Yet finding that perfect fitting pair of stylish jeans is a constant journey. Fiorana believes that by utilizing the best indigo and the right combination of fiber content, we can provide a jean that will meet the consumer’s need for this perfect fit designer jean. And, if you are of the Latina body type, most designer jeans just don’t fit; they differ in hip, thigh and waist structure So, Fiorana has developed a Latin cut jean specifically for the growing US Hispanic market.

Here’s the clincher. Sure, Fiorana uses high quality (indigo) denim in their jeans and are comparable in quality to the up-scale designer brand jeans but the real draw is the price; Fiorana jeans are a third of the price than most designer brand jeans! Mike Braden, Founder of Fiorana comments, “I wanted to give women a chance to have the same look, fit and feel of the $200-$400 designer jeans, at a price most can afford”

Fiorana also offers designer men’s jeans using the same high quality. Fiorana is not just about designer jeans; they also offer accessories that will spice up anyone’s wardrobe. They offer a whole line of leather belts beautifully decorated with flare and a line of chic hot tops that accentuate Fiorana’s designer jeans.

Fiorana is currently manufacturing and selling into the South American and European markets and is now starting to offer their quality products to North America. There approach is simple… They will cater to the “specialty stores” on a National basis, initially focusing on the Missy Market. In addition, Fiorana offers private labeling for those stores that would like to sell their own brand name.  Juliana Ramirez, co-founder and designer remarks: “We have never been questioned on our quality and with the problems of some of the large denim importers, Fiorana, has the solution by providing the best in price and quality”.

Contact:
Fiorana, Inc
Mike Braden, President
503-745-2447
mbraden@fiorana.com
www.fiorana.com