PR Log (Press Release) –
Oct 15, 2007 – NEW YORK, NY, - Just in time for the holidays, Food Network will offer a unique gift that keeps on giving by launching a “SWEET” charity auction through eBay’s Giving Works program to benefit the network’s new official charitable partner, Share Our Strength. The charity auction will run online at
http://www.ebay.com/foodnetworkauction from October 16-26, 2007.
The top lot in the auction features four tickets to SWEET, New York’s largest dessert party taking place on November 16, 2007. Food Network and partners will host this event to kick off the Food Network NYC Wine & Food Festival, coming to Brooklyn in 2008. SWEET will bring together Food Network’s top stars, as well as New York's premier pastry chefs, confectioners, cheese makers, bakers, ice cream purveyors and chocolatiers in one of the largest culinary celebrations ever. The auction winner will receive VIP treatment and meet some of the Food Network’s biggest stars including Giada De Laurentiis, Duff Goldman and Michael Chiarello.
Other high profile lots with signed, authentic items from Food Network stars will include:
Chef coats from Iron Chefs of America, Mario Batali, Masaharu Morimoto and Cat Cora
Aprons signed by Rachael Ray and Giada De Laurentiis
Alton Brown’s motorcycle jacket from the wildly popular Feasting on Asphalt series
A chef coat from Ace of Cakes star, Duff Goldman
All proceeds from the SWEET event will go to Share Our Strength and the Food Bank for New York City. Proceeds from the online auction will be donated to Share Our Strength. The auction will be managed on eBay Giving Works for Food Network by Kompolt agency, well-known for their work in high-profile, high-value charity auctions.
About Food Network
FOOD NETWORK (www.foodnetwork.com)
is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to more than 90 million U.S. households and averages more than seven million Web site users monthly. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. The E.W. Scripps Company (NYSE:SSP), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and FINE LIVING (www.fineliving.com), is the manager and general partner.
About Kompolt
The original online auction agency, Kompolt (www.kompolt.com) is the highly regarded marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charity auctions through the eBay Giving Works program, powered by MissionFish. Non-profits, agencies, and top brands turn to Kompolt to design, create and manage the eCommerce segments of their Cause Marketing and other promotional campaigns.
Contact:
Carie Welch
Food Network,
(212) 401-2420
cwelch@foodnetwork.com
