iBlue launches a unique Bluetooth marketing solution in MENA

PR Log (Press Release) – Oct 15, 2007 – iBlue is launching LongArm™ as a unique Bluetooth marketing solution in the MENA region. LongArm opens the door for a new marketing channel enabling marketers to reach their customers on their Bluetooth enabled devices. The unique features of LongArm will allow for the ease of creating and managing marketing campaigns in no time.

iBlue www.goiblue.com is a company whose mission is to provide enterprises with innovative, reliable, flexible, yet easy to use solutions by utilizing Bluetooth data communication technology and its expertise in their state of the art. iBlue is developed by Bird ICT's and is fully owned by Bird ICT. There is a wide range of enterprise solutions to be introduced to the market and each solution will have its unique implementation to satisfy specific market needs.

LongArm is a marketing solution that has the capability of broadcasting any file format  to a large number of Bluetooth enabled devices simultaneously with a very high flexibility in creating and managing their marketing campaigns.

Dr. Khaled Awad, Bird ICT managing director, stated that the power of LongArm is the result of its unique features. He mentioned that out of all the features of LongArm the six key ones are: serial coupons, support of all file types, campaign scheduler, statistics viewer, back-up utility, and high connection range.

The serial coupons feature is designed to help LongArm users who want to send a group of serialized files or coupons to their clients where each client gets only one of those coupons. This feature will let the system handle this type of coupons in a smart way in one mouse click. The second key feature is the ability of LongArm to support all file types, which gives the marketers more space to do their creative works and send it to their clients in any format they want.

LongArm users do not have to worry about manually activating and deactivating their marketing campaigns on a regular basis because they can automatically schedule all their campaigns using LongArm’s flexible campaign scheduler. The scheduler enables them to specify the active time of each campaign in terms of time and date and days of the week. The statistics viewer gives the marketers clear graphs of how their campaigns are doing. It shows them how many have received their marketing material and how many have not.

Marketers no longer have to worry about losing their digital marketing campaign with iBlue introducing their smart back-up utility. This feature helps LongArm users to back-up all their marketing campaigns and their specific configuration in a file that can be used to restore these data whenever needed. LongArm’s advanced hardware together with its embedded software enables fast simultaneous files transmission and allow the users to stay connected with their clients within a range of up to 150 meters.

According to Mohamed Kash, Bird ICT business development manager, there are no limits to where LongArm can be used. Wherever Bluetooth enabled devices exist, LongArm can exist. He stated that iBlue is targeting marketers in different business areas ranging from shopping malls, sporting clubs, and outlet stores to airports, hotels, events management, and advertising agencies.