In recent years, the world of marketing and advertising has undergone huge changes in the ways small businesses reach new and existing customers. ‘Traditional’
According to LearningCraft Founder and Director of Training Rob Graham, “Learning how to reach online customers doesn’t require a huge budget, vast expertise or a large staff to get amazing results. A lone entrepreneur with a good understanding of his/her marketing goals can now effectively compete with competitors who have a lot more resources. Using cutting edge online advertising technologies, campaigns can be optimized on-the-fly to yield greater results at reduced costs. But what’s most valuable to online advertisers is the ability to better control campaign outcomes by monitoring and optimizing campaigns every step of the way.”
Graham, who has spent the past 20 years creating interactive marketing tools and is an international speaker on the subject of rich media advertising and behaviorally targeted advertising, has decided to take his expertise on the road so that he can help entrepreneurs and other marketers get up to speed on how to best approach online advertising and learn ‘how to reach the right customer with the right message at the right time.’
To accomplish this task, Graham has developed the Internet Marketing Boot Camp workshop which will be held in Cambridge, Massachusetts on November 15, 2007. This intensive one-day training workshop will explore the steps involved when using online marketing channels like Search Engine Marketing, Web Pages design, Email Marketing and self-promotion methods like blogs, articles, webinars, that many small businesses are already using to improve marketing results while increasing Return On Investment (ROI).
More information about the Boot Camp can be found at http://www.learningcraft.com or by visiting the Boot Camp page directly at http://www.internetmarketingbrains.com. Space for this workshop is limited and it is expected to fill up completely before the workshop date.
