The Big Green Egg Company (BGE), located in Tucker, GA, is the world’s largest producer and international distributor of kamado-style cookers. The Big Green Egg® is frequently featured on network and cable television programs including the Food Network, NBC’s The Today Show, DIY, HGTV, and The Discovery Home Channel.
BGE was looking for its Web site to satisfy the needs of its enthusiastic fan base, a national dealer network, as well as consumers who were looking to the Web to get product information. With this in mind, BZA designed a user interface that was easy to navigate and where any information was no more than two clicks away. “The design and functionality of the site were improved greatly, giving visitors the best possible user experience,”
In addition to the attention-getting bold graphics and color-rich photographs is a dealer locator function that allows visitors to find a local Big Green Egg dealer. BZA also provided back-end administrative capability that allows BGE to keep the online dealer database up to date.
Founded in 1990 by Barbara Zaccone, BZA LLC provides strategic design solutions that enable organizations to increase sales, build brand awareness, and increase customer loyalty. BZA’s services include Web site design, e-commerce development, Web-based application development, graphic design, Web site promotion, corporate identity, and design for print communications. For more information, visit www.bza.com.
