Little Swivo Clips Add Big Twist to In-store Promotions

PRLog (Press Release) – Oct 11, 2007 – Rockford, Illinois – Southern Imperial, the leading provider of fixture and display solutions, has recently introduced Swivo Clips, a durable and flexible plastic sign holder designed for communication and promotion in any retail environment.  Retailers can attract consumers using transitory clips increasing awareness to products from 50% to 100%.  The sign holder can clip to any store fixture at one end and provides support for advertisements, sales and special promotions at the other.  
   
“Getting the shoppers attention is necessary,” said Tom Valiulis, Southern Imperial’s Vice President of Marketing.  “There has been strong demand among brand manufacturers and retailers for more creative ways to educate and engage consumers at the point-of-decision,” he added.

Sign systems, both large and small, have been around quite sometime.  Since the beginning of language, signs have been instrumental in the task of giving directions, communicating an innovation, or simply promoting an idea or value.  “The functionality and sleekness of the Swivo Clips manage to perform in all key communication areas, providing a key solution to any retailer’s promotional and branding task,” said Valiulis.
   
Swivo Clips work well in high traffic areas, yielding success near the cash register, in the clothing or accessories sections and by any deli or produce department.  The Swivo-style joint, with ball and socket, is the featured attraction, allowing it to be angled, turned, bent or twisted in any direction for optimal display of any 3”-6” high graphic inserts or promotional cards.
   
Southern Imperial suggests using the Swivo Clips as compact impulse units to enrich the shopping experience, providing interchangeable accessories to promote a brand and communicate a selling message.  Southern Imperial maintains an inventory of different styled Swivo Clips for immediate shipment.  All items can be ordered online at www.southernimperial.com or by calling 800-747-4665.

Pricing and Availability
Swivo Clips are available today to customers worldwide.  For more detailed information about features and pricing, visit www.southernimperial.com or download the free online Sign Holder Catalog featuring a selection of modular, chrome, fixture, acrylic and banner sign holder solutions at www.southernimperial.com/catalogs.ctm.

About Southern Imperial
Southern Imperial, Inc of Rockford, IL is the industry’s leading manufacturer of fixture hardware and display solutions for the retail industry – delivering proven results and influencing point-of-purchase for the Nation’s top retailers and their suppliers.  For more information about Southern Imperial call toll-free (800) 747-4665.  For more information about sign holder solutions visit www.southernimperial.com


Gary Rothmeyer
Business Development Representative
Southern Imperial, Inc.
(815) 877-7041, ext. 203
grothmeyer@southernimperial.com