The producers of Business & Beyond are pleased to announce that Trimex Mobile Marketing will be featured in an upcoming episode. The company will be featured in a segment on “The Changing Face of Advertising”
With an increasingly narrowing attention span, advertisers are getting creative with their advertising campaigns. The blank space on the back and sides of a Lunch Truck is turned into a colorful billboard. The Lunch Truck, used as a mobile cafeteria for factories, construction sites, industrial parks etc. becomes a rolling advertisement when covered with eye-catching vehicle wraps. These are some of the ingenious forms of advertising implemented by Trimex Mobile Marketing, a firm based in Santa Ana, California. Trimex specializes in a variety of effective mobile advertising, from Lunch Truck Billboards to full size vehicle wraps and ice cream trucks used for special promotions
The segment will educate viewers on new ways of reaching Latino consumers with targeted advertising messages. We’ll see some innovative examples on the Lunch Trucks, ice cream trucks and other mobile marketing opportunities
Trimex’s unique approach to advertising has been particularly effective in reaching the Hispanic market. Trimex has a host of repeat advertisers and executes national Lunch Truck promotional campaigns for major US Companies such as Wal-Mart, Bank of America, Telemundo, Western Union and Coors Brewing Co, just to name o few. The demographic for the typical Lunch Truck customer has changed over the last two decades,” explains Trimex’s Co-Owner, Lisa Halpern. “What was once a predominantly white male blue-collar consumer base is now largely Hispanic men and women.” Co-Owner, Tim Cuny adds, “This is a growing trend, and it’s important for marketers to reach out to this group of consumers.” In fact, research shows that the purchasing power of Hispanics is expected to reach over a trillion dollars in three years. Trimex’
For more information, please visit www.trimexoutdoor.com.
