The campaign was launched after nearly two hundred thousand speed tests revealed that over sixty percent of broadband customers were not even able to achieve fifty percent of the speeds that they were supposed to be getting. The aims of the campaign include getting the communications regulator Ofcom to introduce independent speed testing for consumers to check on actual speeds offered by broadband providers, as well as to get the broadband industry to be clearer with regards to broadband speeds.
One industry professional commented on the situation, stating: : “ISPs need to be clear about the sort of speed each line can support - before customers sign up. ISPs have the tools to give much better estimates for consumers but refuse to because the maximum number is a better sales pull. We also think that a fairer way to promote broadband deals would be to advertise a ‘typical speed’ instead of the maximum rate which is rarely achievable.”
With over a thousand signatures on the petition, the campaign is quickly gaining momentum, state those involved with the campaign. If the campaign is successful customers will be able to find out actual broadband speeds that they will be able to achieve before they tie themselves in to a contract with a broadband provider.
Yvan Bamping of http:www.broadband-
Of com has also been criticised over this problem, and one consumer stated: “In a way it falls on Ofcom to regulate these services but one must ask the question if they have the teeth and tenacity to actually do this. Internet service providers should also stand up to their word and make it clear what speed customers will get without putting all the legalities in the small print to make their package look more attractive.”
