The Red Door (www.thereddoorstore.com)
According to results from the Halloween Consumer Intentions and Action Survey conducted by BIGresearch for the National Retail Federation, consumers plan to spend significantly more money this year on costumes compared to last year. The report found that the average consumer is planning to spend $64.82 this Halloween versus $59.06 spent last year, which represents almost a ten percent (10%) increase.
The overriding trend this year in sexy adult costumes for Halloween is the purchasing of fully themed costumes, complete with matching accessories and footwear. More and more adults are looking for professionally designed costumes, such as a French maid costume, a sexy cheerleader costume, or a Playboy bunny costume, rather than piecing together mismatched articles from different sources.
To accommodate this trend, major adult costume manufacturers, including Dreamgirl Lingerie and Leg Avenue, are adding playful accessories and matching headwear to their sexy outfits. For example, Dreamgirl offers its Shoot ‘Em Up sexy cowgirl costume as an 11-piece integrated outfit featuring a sassy cowboy hat, belt, sheriff’s badge, bottle holsters, and shot glasses.
Another important trend that the manufacturers of adult costumes are accommodating this year is the tremendous demand for fully assembled sexy plus size costumes. At The Red Door, the online erotic boutique offers a complete plus size adult costume section featuring many of the same outfits listed on the site’s other pages, including sexy bunny costumes, pirate costumes, and police outfits.
Christopher Scharff, Chief Executive Officer of Dreamgirl International, reaffirmed these significant trends by stating, “During the past several years, more consumers are realizing that it’s easier, and less time consuming, to purchase a fully accessorized sexy costume from a single Web site, than to try to create one from scratch.” Also, given the anticipated increase in spending, Mr. Scharff exclaimed, “This year, online adult costume sites, such as The Red Door, will be featuring the largest selection of themed costumes, fun styles, and accessories ever offered for the Halloween holiday.”
In 2007, adults all across the nation are planning to make Halloween one of the biggest holidays of the year. The Red Door stays abreast of the hottest trends in sexy adult costumes and accessories to ensure that online consumers are able to find the widest selection and most complete outfits in the industry. See the latest sexy fashions from the world’s leading adult costume manufacturers at www.TheRedDoorStore.com.
