Dubai Property Branding Gets Boost From Creative Digital Media Agency Thinkscape

PRLog (Press Release) – Oct 07, 2007 – Dubai (UAE): The past decade saw the Middle East in a historic real estate boom, transforming the landscape with a series of breathtaking developments – from gravity-defying towers to mansion-like villas, all come with great features, landscape, location and accompanying lifestyle.

However, with this development comes another looming reality: the market is fast becoming cluttered with sales pitches of great products – to a point where clichéd superlatives alone are no longer enough to have an awe-inspiring grip on prospects as compared to before.

This is especially true when we look at equally exciting mega real estate projects that are beginning to appear everywhere on the world map from China to Russia.

"To establish propositions that hold value to the immediate future and over the long term, a strong brand idea framework is essential," said John Jong of Thinkscape, a digital media and creative communications agency specialised in the international real estate sector.

"To have the edge over others, property products must have a strong identity and 'own' a timeless desirable trait in the investor's mind," added Jong. "This strategy precedes a viable creative execution such as on print, animation and web."

At Cityscape from 16 to 18 Oct in Dubai International Exhibition Centre, Thinkscape's presence will be at pavilion RB01. It will showcase its portfolio of brand communication products, from identity & design services to interactive & digital media.

With top-tier clients in the Middle East, Malaysia, Singapore and China, Thinkscape group of creative agencies provide services in strategic identity design, branding & communication, retail design, innovative media and experiential marketing platforms.

The Kuala Lumpur, Malaysia headquatered firm has a regional agency based in Dubai. For details and portfolio of works, visit website http://www.thinkscape.com.my