The powerful turnkey program provides proven marketing and PR methods to assist home care agencies target their referral sources and generate positive visibility within their community. For a monthly fee, MOST members have access to features such as direct mail programs, industry news feeds, presentation materials and newsletters, all of which are branded and uniquely personalized for the participating agency. The MOST program also offers members access to public relations opportunities. Sales training and support is offered through a partnership with professional sales trainer, Henry Pellerin of Vantaedge.com.
The program was conceived by corecubed founder Merrily Orsini, MSSW, a nationally recognized home care expert, lecturer and author on eldercare. “I have owned a home care agency,” Orsini explained, “I know the difficulties involved in trying to provide the best service possible to clients while running a business. I created MOST to relieve agency owners of that burden. My goal is to make marketing effortless. The MOST program is designed to be the most powerful and cost effective turnkey marketing and public relations program available to the home care industry.”
The home care industry is growing rapidly. According to the National Association for Home Care & Hospice, it is estimated that approximately 20,000 providers deliver home care services to 7.6 million Americans who require assistance because of acute illness, long term health conditions, permanent disability or terminal illness.
To learn more about the MOST program, please visit www.markethomecare.com/
