Advertising.com Named Outstanding Business-to-Business Website by the Web Marketing Association

PRLog (Press Release) - Oct 04, 2007 -
The newly redesigned corporate web site for Baltimore’s Advertising.com was one of only ten web sites given the distinction of “Outstanding Web Site” in the Business-to-Business category in the Web Marketing Association’s prestigious 2007 WebAwards competition.  More than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

Other companies sharing the outstanding business-to-business website distinction include IBM, Xerox, Cisco, Hewlett-Packard, and UPS.

“Given our status in the online industry, our website needs to exemplify the best of internet communication and innovation,” says Lynda Clarizio, president of Advertising.com. “We’re thrilled that the hard work put in by our team and no|inc has been recognized this way.”

The Advertising.com corporate web site scored exceptionally high marks for its visual design, ease-to-use, and innovation.  The industry averages for these categories were 7.4, 7.5, and 6.9 out of 10.  Advertising.com scored 9.5, 9.5, and 9.0 respectively.

“We’re extremely proud of the work that we’ve done in partnership with Advertising.com.  To be recognized for it is very gratifying.” said Mark Maloney, partner and creative director at no|inc.


About Advertising.com
Advertising.com, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by Advertising.com’s award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property.

For more information, visit www.advertising.com.


About no|inc
no|inc is an independent digital communications consultancy focused on solving business problems through user-centric design thinking and emerging information technologies.  Founded in 2000, the Baltimore-based firm has developed industry-leading interactive strategy, design, and technology solutions for a wide-range of international clients, including AOL, Coca-Cola, the Johns Hopkins University, and Samsung.

For more information, visit www.noinc.com.


About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its eleventh year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

Contact Aleck Schleider
Advertising.com
410-244-1370
aschleider@advertising.com

Contact: Mark Maloney
no|inc
410 332 0041
mark@noinc.com