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Report Summary
The majority (61%) of European and US consumers have sought to improve the healthiness of their snacking in 2007. After all, snacking, despite its historically bad reputation and negative health connotations, remains an important component of consumers' daily eating and drinking behaviors. It is therefore crucial to understand what influences shoppers' choices for this growing occasion.
- Detailed insight and analysis covering healthy eating attitudes and behaviors within the context of snack foods and beverages. - Showcases the latest best-practice product and marketing innovation highlighting how to capitalize on the developing trends now and looking forward. - Strategic action points highlighting how manufacturers and retailers should direct resources towards answering consumers' healthy snacking needs. - Country coverage: France, Germany, Italy, Netherlands, Spain, Sweden, UK and the US.
For daily snacking, healthy options have emerged as the leading choice to satisfy hunger between meals, while less healthy snacks are reserved for more indulgent treating occasions. More than a third (36%) of Europeans and Americans overall consume healthy snacks once a day or more.
Taste is by far the most important factor in governing snack choice for consumers. Brand was least important thereby suggesting that big name manufacturers and retailers cannot rely on brand strength alone to generate healthy snack sales.
The need for convenient health is gaining momentum: nearly 6 in 10 (59%) of European and US consumers overall sought more convenient AND healthy food and drinks in 2006 compared to the 12 months previously. This behavior is driving the number of healthy snacking occasions, especially when on-the-go.
Reasons to Purchase
- Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes, behaviors, and market developments. - Understand which health concerns matter most to consumers when snacking and which healthy attributes they prioritize. - Use the latest evidence based insight to help guide crucial health driven new product development in the healthy snacking sector.
Contents
Datamonitor View
The Future Decoded
Action Points
Appendix
“Healthy Snacking: Future Trends & New Insights” is available from Report Buyer. For more information go to: http://www.reportbuyer.com/
Piribo Product ID: DAT07163
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