Contact: Dan Tambellini, LarsonO’Brien ADV/PR
Phone: 412-571-1600 E-mail: dan@larsonobrien.com
Photos: http://www.larsonobrien.com/
Lutron Lights Up LarsonO'Brien with New PR Assignments
Pittsburgh, PA…LarsonO’
LarsonO’Brien previously managed public relations activities for two vertical markets and a single product line. The new assignment includes a broad spectrum of Lutron business units and brands, spearheading the company’s relationships with trade publications and the general media, and providing strategic planning and consultation.
This new level of service builds on a relationship that began in late 2006 when Lutron asked LarsonO’Brien to take charge of the office vertical market PR for its revolutionary EcoSystem™ lighting control solution, which encompasses a number of different high-tech strategies to reduce a building’s lighting energy consumption up to 60 percent or more.
“It’s a real pleasure to work with a company like Lutron,” said Jack O’Brien, President of LarsonO’Brien, “and we appreciate Lutron’s vote of confidence. Our agency thrives on creativity and assertive action—two qualities that can be found in Lutron’s corporate culture as evidenced by the countless innovations they bring to the lighting industry. They’re a company that really appreciates the creative process”
“LarsonO’Brien is a great fit for us,” said David Bennett, Communications Quality Director at Lutron. “LarsonO’
Public relations successes for the EcoSystem office market this past year included several cover stories in key trade publications and a front-page article in The Philadelphia Inquirer.
LarsonO’Brien is now charged with providing technical trade PR services for Lutron’s Commercial, Wallbox, and Window Systems business units. In addition, LarsonO’Brien will publicize Lutron’s overall green mission, made clear by the large roster of Lutron products that contribute to green design.
LarsonO’Brien also will continue to provide Lutron with a variety of other services from its two other practices: Advertising and Interactive.
Lutron Electronics, headquartered in Coopersburg, PA, offers a variety of light dimmers, whole-home and whole-building dimming systems, controllable window treatments, and color-matched accessories, including wall plates, receptacles, and fan controls. For more information about Lutron, please visit www.lutron.com
LarsonO’Brien, headquartered in Pittsburgh, PA, specializes in strategic planning for marketing communications, and provides creative multidisciplinary solutions for architectural building products manufacturers and a variety of clients in other areas. LarsonO’
