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Satyam bags Asian CSR award

Satyam Computer Services Ltd. (NYSE:SAY), a leading global consulting and IT services provider, announced today that it has won the Asian Corporate Social Responsibility Award under Poverty Alleviation category.

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Oct 01, 2007 -
Satyam was honored for its GramIT (Rural BPO) program, a key initiative of the Byrraju Foundation, a NGO founded by Satyam Chairman and Founder B. Ramalinga Raju.

The Byrraju Foundation is dedicated to rural transformation and has significantly enhanced the quality of life of over 2 million people in 180 villages in India’s Andhra Pradesh state by offering high quality services such as healthcare, education, livelihoods, sanitation and drinking water. The key differentiators of Byrraju Foundation are application of knowledge and technology, backed up by a metrics driven project management approach. Satyam is a major alliance partner and the technology driver for the Rural BPO initiative.

Satyam representative Harsh Vardhan accepted the prestigious award at a function held on 28th of September 2007 in Ho Chi Minh City, Vietnam.

The GramIT initiative spurs dramatic transformation in rural areas by leveraging the capabilities of educated, unemployed villagers, who are given special training by Byrraju Foundation and  are hired to work in rural business process outsourcing facilities, where they manage a broad range of critical business processes for numerous clients, including Satyam, which has outsourced several internal processes to GramIT facilities through a unique technology platform developed internally.

The GramIT initiative also focuses on continuous improvement. Apart from Computer and English training, the rural BPO employees are also given Six Sigma training. The program prevents rural migration to cities and gives a major economic boost to the villages by creating many livelihoods. In a very short time, three rural BPO centers have been set up employing more than 300 villagers whose productivity levels have surpassed the city BPO norms.

The Asian CSR Awards Program recognizes and honors Asian companies for outstanding, innovative and world-class products, services, projects and programs in five categories: Best Workplace Practices, Concern for Health, Environmental Excellence, Poverty Alleviation, and Support and Improvement of Education.
“As responsible corporate citizen, Satyam aims to act as a catalyst towards sustainable rural and urban transformation,” said Harsh Vardhan. “GramIT addresses issues of sustainable wealth creation in villages through the twin channels of employment and technology. We are very proud of our efforts to work with people in rural India and transform their lives, and take great pleasure in receiving this award.”
   
About Satyam
Satyam (NYSE: SAY), a leading global business and information technology services company, delivers consulting, systems integration, and outsourcing solutions to clients in 20 industries and 57 countries.

Satyam leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance. The company’s 42,500* professionals excel in engineering and product development, supply chain management, client relationship management, business process quality, business intelligence, enterprise integration, and infrastructure management, among other key capabilities.

Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve 570* clients, including one-third of the US Fortune 500. For more information, see www.satyam.com.

*As of June 30, 2007

About the Byrraju Foundation
The Byrraju Foundation was established in July 2001 by the promoters of Satyam. The Foundation seeks to build progressive, self-reliant rural communities, with a holistic approach, by providing 54 different services in the areas of  healthcare, environmental services, sanitation, primary education, adult literacy, and skills development. The Foundation currently works in 180 villages in six districts of Andhra Pradesh—East Godavari, West Godavari, Krishna, Guntur, Ranga Reddy and Visakhapatnam—transforming the lives of over 2 million people

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Source:Ogilvy Public Relations Worldwide
Industry:Computers, Event
Tags:, byrraju foundation, csr award, harsh vardhan, gramit initiative, asian csr awards program
Shortcut:http://prlog.org/10032539
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