Luxury Parisian Brand Korloff Comes To Hollywood & Highland Center Hollywood

Sept. 29, 2007 - PRLog -- (Hollywood, California) – Hollywood & Highland Center will welcome Korloff – a rare and exquisite luxury boutique from Paris.   Korloff, which is known for its extraordinary and exceptional pieces of couture, jewelry, timepieces and accessories, will open Spring 2008.

From Saint Petersburg to Paris, the Korloff saga has always been closely entwined with the history of the biggest black diamond in the world  -- the 88 carat Korloff Noir. The legend suggests that it brings happiness, good luck and prosperity to all those coming into contact with it.  Bewitched by this awesome stone and its mysterious past, Daniel Paillasseur founded the Parisian company in 1978 that was to bear its name.  Today, the Korloff Noir is part of his heritage and is the very soul and talismanic symbol of that company.  This was how a legend was to grow out of a true story resulting in the creation of inimitable couture, jewelry, timepieces and accessories.  Today Korloff distributes its fine jewelry, Swiss watches, diamonds, haute couture and accessories through more than 52 exclusive boutiques worldwide and over 450 points-of-sale spanning the globe.

“We are excited to become a part of Hollywood & Highland Center.  It is a natural fit for us. Although Korloff has been around for over 30 years, we are new to the USA so it is important for us to be in a property that is a destination location for tourists coming from markets where Korloff maintains a strong presence in Asia, the Middle East, Europe and South America.” Said Chris Meek, Vice President, Business Development for Korloff USA. “For visitors familiar with our brand, and to acquaint Korloff with the community, we couldn’t imagine a better property and group to partner with.”

About Hollywood & Highland Center
Situated in one of the country’s most densely populated markets, Hollywood & Highland Center attracts over 15 million visitors per year. At this one-of-a-kind, high profile destination the best in retail, fine dining and unique entertainment venues come together with the vibrant world of today’s Hollywood.  

Directly connected to the historic Grauman’s Chinese Theatre, the center is a hot spot for locals as well as a “must see” destination for international visitors. The center features over 60 top retailers, nine of L.A.’s finest restaurants, Grauman’s Chinese 6 Theatres, two popular nightclubs and Lucky Strike Lanes, a high tech and trendy bowling alley/nightclub.

The center’s renowned Kodak Theatre is the venue for the world-wide live broadcast of THE ACADEMY AWARDS® CEREMONIES as well as other notable awards shows like THE BET AWARDS, THE ESPYS, THE AMERICAN IDOL FINALS and THE AFI LIFETIME ACHIEVEMENT AWARDS.  Throughout the year, live performances at the theatre include musicals, ballets, concerts, plays and original programming.

The center’s award-winning, Renaissance Hollywood Hotel features 640 sumptuously appointed rooms, including 33 luxury suites and an elegant, Mid-Century Modern décor.  

The Grand Ballroom located on the fifth level of the center is operated by famous chef and restaurateur, Wolfgang Puck.  The popular venue draws A-list events, parties and conventions.  Most notably, it is the site of the exclusive Governor’s Ball, following the Academy Awards® ceremonies each year.

Exciting Changes
New retailers recently added to the center include: Skechers, Fossil, The French Crepe Company and D’lush.

New retailers coming this Fall include Guess?, XXI Forever, Vino 100, SpaLuce, a hot new nightclub from the founders of LAX in Hollywood, and a newly expanded Louis Vuitton.  Steps away, H&M will open in time for Holiday and Zara in early 2008.

About CIM Group
CIM Group is an integrated, full service real estate investor with in-house acquisition, development, finance, leasing, and management capabilities.  CIM Group specializes in high-density urban communities, including the downtown areas within large cities, smaller "main street" districts within towns and suburban cities, and other locations which lie within the metropolitan areas of the country. Most recently CIM Group has acquired The Grauman’s Chinese Theatre, an international icon and one of Los Angeles’ most popular tourist attractions, which sits adjacent to Hollywood & Highland Center.  Since its inception in 1994, CIM Group has been a leading force in the creation of great streets in the cities of Santa Monica, San Diego, Pasadena, Brea and Hollywood.

Media Contact:
M. CRAIG & ASSOCIATES
310-899-2900
Sheryl Craig or Donald Wilson
( secoops@aol.com) or ( elliot68@aol.com)

or

Korloff PARIS
Marketing Department
(801) 456-2280 or info@korloffusa.com