Key Issues To Be Addressed
• Assessing the current and future SDP market in the evolving telecom landscape
• Examining the opportunities and challenges faced by operators with third party application developers and content providers using SDP as the gateway
• Reviewing how SDP can be used as a marketing tool to enable better service bundling, product definition and customization
• Exploring how SDP capabilities can allow for innovative business models through targeted advertising, branding, and cross selling functions
• Defining a clear and successful SDP roadmap in line with standards evolution
• Discussing SOA as the supporting architecture and the methodology for next generation service delivery
• Identifying the problems faced by service providers when implementing SOA and security within SDP
• Understanding the relevance and alignment of IMS to SDP and SIP application server capability within SDP
• Integrating the SDP with BSS and OSS
• Learning from the case studies of SDP deployments in the converged world
Pre-Conference Workshop 26 November 2007
Examining How To Achieve Efficient Service Lifecycle Management To Support The Rapid Rollout, Operation And Retirement Of Services
Led by The SDP Alliance
Post-Conference Workshop 29 November 2007
An Independent Review of Successful Strategies for SDP Deployment – Principles and Applications for Telecoms
Led by Alan Quayle Business and Service Development, USA
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