Plano, Texas — The Wrap It Up! Gift Box will pull consumers away from the impersonal, dash and grab gift bags and back to the traditional. Gift recipients agree that nothing compares to receiving a beautifully wrapped box, ripping into it and being surprised. Givers like the idea that the receivers will actually have the anticipation of getting to the goodies rather than a few seconds of pulling out tissue paper and peering inside, or worse figuring it out from handling the bag.
Scott Plasek, VP Sales and Marketing, says, “Wrap It Up! gift boxes take consumers back to a period when everyone took the time to wrap, truly making each gift special.”
The Wrap It Up! basic line includes pre-wrapped boxes in eleven standard colors and five patterns. A patented adhesive, strategically placed, adheres the paper to the box yet allows a loose fit for eager gift ‘rippers’, while the open, foldable ends permit tautly creased closing flaps. The standard boxes come in fourteen sizes, ranging in prices from $1.99 for the smallest (4.75” x 4” x 4”) to $6.99 for the largest (12” x 5.5” x 12”). Seven jewelry-sized boxes, in sizes from 8.625” x 2.125” x 1.375”, are available. Custom paper types, colors, designs, logos, as well as embosses, are available by special order. Gift boxes are sold individually or in sets, some with themes.
Pam Riegel, CEO, and her husband, Dr Chris Riegel, COO, new owners of Wrap and Go, Inc., parent company of this unique product, is re-launching the line after several years of dormancy. The Riegels took over the company and all six patents in 2006 and completed additional industry and market research in preparation of this market launch. They feel confident that consumers’ desire for convenience and style, and the past successes, will ensure rapid expansion in the gift market. The boxes have done well in preliminary test marketing and with focus groups.
“No tape, no scissors needed,” Pam adds, “even the worst gift wrapper can create beautiful packages with Wrap It Up! gift boxes.” She recognized the unrealized potential: many consumers perceive gift bags as last minute gestures, but still want convenience. The pre-wrapped gift boxes add tradition and style to that equation, which the couple believes customers of their targeted three major channels of distribution—
While gift bags will always have market share, there is no denying the satisfaction—
As an added bonus, the giver is perceived to have taken the time to custom wrap the gift. The attributes of, and possibilities for, the Wrap It Up! Gift Box destines it to become the new standard in gift-wrap, offering beautifully presented gifts with the convenience that today’s busy consumers desire.
For more information, and to get full press kit, on Wrap It Up! Gift Box products; or to place an order call 1-877-7WRAPIT or visit http//www.wrapitupgiftbox.com.
Samples boxes, feature article, and demonstration DVD available upon request.
