PRLog (Press Release) –
September 18, 2007 –
http://www.EquipmentReady.com has just launched its free classifieds website. It has become the fastest growing free online classified specifically catering to new and used commercial trucks, trailers and construction equipment. The free service it provides is not restricted to registered users only. Membership of the site is open to all buyers, dealers, private sellers and other industry related services.
Our service commitment is to provide users instant access to our database. The website is easy to use and the signup process involves few vital questions that all dealers must answer prior to posting inventory. Users can browse the site without registering or requiring any information.
If you are a dealer, our website is designed to save you time and money. As a dealer, you don’t have to post your inventory one a time. Our posting can be done electronically by bulk upload. Bulk upload is quick and easy.
For dealers who take advantage of our free service, Equipment Ready is marketed directly to potential buyers. Dealers can use Equipment Ready as their additional medium for their online marketing strategies. In addition, benefits to dealer include friendly designed website, search engine optimized and limited advertisements making Equipment Ready attractive to serious buyers.
There have been similar paid classified websites opened up in the last couple of years bombarding users, which amounts to nothing. None is more committed to making user’s experience quick, easy and cost effective than Equipment Ready.
Some dealers are still reluctant to use other sources for web classified. Still many dealers see it as ineffective and time consuming managing large inventory on multiple classified websites. Skepticism is another reason dealers are reluctant to change. Many are plainly stubborn to change due to their familiarity of the software and site they’re currently using. Dealers should understand that we are committed and dedicated to make sure users experience is effortless as much as possible.
Dealers concern is how Equipment Ready would bring buyers to their showroom. There have been many imitators of some sort but few far and between come close to claiming the stake to be the number one Trucks, Trailers and Construction Equipment classified website.
There is no doubt that our competitors have their own advantages, but Equipment Ready is unique. We are geared towards satisfying our users first. Our main goal is to make this website free forever. We just ask our dealers to keep it clean and more inviting environment. Submit leasing transaction with our affiliate finance company so that this website will remain free. We want you to think that the website is designed with you in mind.
Traditionally, the main medium for dealers on bringing buyers to the showroom has been through magazine publication. Currently most dealers are now seeing technology to be one of the driving forces in bringing buyers to the showroom.
Paper publication is direct and localized. Trucks drivers are on the road. They will always depend on paper classified ads as they are on the road days at a time, so paper classified is more convenient for them.
As time goes on, most drivers will have laptop wireless connection allowing them to search online while on the road. Eventually web presence will dominate paper. In addition, Equipment Ready is dedicated to making sure we are always up to date with current technology advancements. For example, our database can now be seen on several classified aggregators such as Vast.com, Oodle.com, Gosasa.com, Google Base and many more. This eases the burden on dealers as we have the technology and resources to dedicate on making sure our database has the opportunity for a wider internet reach. Please visit constantly as Equipment Ready evolves into more advance classified website.
Projects we are currently working on, for example, are category specific sites such as www.Dozerlocator.com, www.Excavatorlocator.com, www.forkliftlocator.com and many more.
Another way of bringing buyers to the site is through our affiliate finance company. Liberty Capital Group, Inc. will start offering incentive programs for both buyers and sellers. For buyers, they have an option to receive free Lojack or $500 Cash. When buyer purchase and lease the purchase through Liberty Capital Group, Inc., upon funding, Equipment Ready will make sure Lojack is installed or cash is mailed out immediately.
For dealers, if they use Liberty Capital as their finance company for their B&C credit applications, they will be rewarded as well. Fund up to 5 lease transactions a month and they will receive one percentage on total funding; receive free ticket to your favorite football game or a package to your favorite destinations. Dealer’s owner or sales manager can use this as an incentive for their salesperson. As a dealership owner, the cost is transferred to us. Why not get paid for what you already do on a daily basis?
As most classified sites, our main source of income is through paid advertisers and affiliates, add Jules Dalsey. Why no get paid to what you’re already doing.
According to Jules Dalsey, the founder of Equipment Ready, "The goal is to create a means for buyers and sellers of new and used trucks, trailers and construction equipment where it benefit buyers and sellers together.”
Our industry is not use to seeing free classified websites. Dealers are skeptical on the free service due to hidden costs. The reach of other free classified sites is limited because of the cost factor. EquipmentReady.com offers you the industry wide reach of a paid classifieds site without any fees for regular ads whatsoever.
Equipment Ready is confident we can accomplish many have attempted. Equipment Ready is a distinctly different; it offers incentive to both buyers and sellers through the amount funded with affiliate finance company—Liberty Capital Group, Inc.
Dealers should also understand that equipment ready has the ability for bulk upload. Support is available for dealers currently using other websites and inventory software by sending us exported file via Excel or XML or RSS Feed.
