Webtogs, the camping equipment and outdoor clothing e-tailer, has announced that it will allow customers to pay using both Paypal and Google Checkout on its forthcoming website at http://www.webtogs.co.uk.
James Balmain, Webtogs CEO, explained the logic:
"It's a fundamental principle of traditional retailing that you give customers as much flexibility in paying as possible, that way you make more sales. This principle seems to have been largely forgotten by many online retailers, who largely ignore popular alternative payment methods. Given the popularity and security of online payment systems such as Paypal and Google Checkout, it seems like many websites are missing a trick.
"The decision to offer Webtogs customers a choice of payment options, including debit and credit cards, is part of our strategy to develop a best-of-breed e-commerce website, which incorporates all the lessons from the past decade of selling goods online."
ENDS
Notes to Editors
1. Webtogs is an internet startup selling outdoor adventure clothing. It is self-funded by
successful web-entrepreneurs James Balmain and Philip Wilkinson.
2. Webtogs
Unit 5
Brickfields Business Park
Gillingham
Dorset
SP8 4PX
Tel: 01747 825777
http://www.webtogs.co.uk
