MEDICAL QUANTITATIVE MARKET RESEARCH
SEGMENTATION AND POSITIONING STUDIES
JACK M. SHAPIRO HEALTHCARE MARKETING RESEARCH
P.O. BOX 1025
Maywood, NJ 07607
Phone:
e-mail: JSHEALTH@AOL.COM
Maywood, NJ September 11, 2007
Jack M. Shapiro, Principal Consultant for J.M. Shapiro Healthcare Marketing Research and Consulting, has provided a succinct description of quantitative market segmentation and positioning studies which companies such as his provide clients in the fields of prescription and non-prescription pharmaceuticals, medical equipment, supplies and devices, hospitals, managed care, homecare, diagnostics, clinical research organizations, advertising agencies, branding specialists, and venture capitalists.
Two key questions need to be asked: 1) How large is my market and how should I position my product, service or company vis-à-vis the competitors?
Quantitative studies can be conducted with samples as low as 50 respondents and as high as many thousands. Such research can be conducted in face-to-face interviews in physician or administrator offices, homes, or interviewing facilities, over the internet, via telephone, through the mails or in shopping centers with consumers (also called “mall intercepts”). These studies are considered “quantitative”
Many sampling strategies and analytical designs are employed with quantitative studies. These could run the gamut from straightforward descriptive questions to more elaborate rating scales and clustering/factoring techniques. The design and analysis of quantitative studies is almost an “art form” and is best conducted by skilled professional researchers in collaboration with marketing clients.
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THIS MAN KNOWS ABOUT THE FUTURE OF HEALTHCARE:
Jack M. Shapiro is an internationally-
Jack includes among his clients major companies in the pharmaceutical and biotech industries and insurance companies, advertising agencies, hospitals, and manufacturers of medical equipment, supplies and devices. Often quoted in the healthcare industry, general business, and lay publications, Jack has been a frequent guest on national television (ABC, NBC, MSNBC, CNBC, FOX, PBS and abroad on BBC and ITN) and radio as a commentator on healthcare trends and politics in the United States and overseas.
From 1997-1999, he was the host of “MEDI-POLITICS,”
Jack has spent 40 years in the healthcare field, both in the U.S. and abroad. Before forming his successful research and consulting company, he held high-level management positions in marketing and market research with healthcare giants such as Wyeth and Pfizer.
He is currently writing a book about the future of American healthcare based on his long experience in the healthcare industry, in-depth interviews with leading experts who appeared on his radio show as well as on-going poll results generated by his market research company.
Recently Jack was the event host and master-of-ceremonies at the “Global Pharma R&D Summit,” attended by over 250 top pharmaceutical scientists from around the world. Jack is also available to speak and write on future healthcare trends and is well-known keynote speaker.
