Claddagh Ltd. has created an imprint designed to speak directly to the teen book market. Books published under Claddagh Young Adults are written to appeal to today's teenagers, addressing their issues. Claddagh Young Adults is launching this new line of books with an innovative marketing plan designed to reach its target audience. Claddagh's publisher, Cathy Paris, is confident their marketing plan will bring success to the new imprint and to the author's published under Claddagh Young Adults. "Our authors understand teenagers and are able to relate to them in a way which will excite them and nurture lifelong reading habits." said Paris.
Teens spend a lot of time online talking to each other, and even critiquing books. They are a vital part of today's book culture whose needs should be met by a publishing company willing to provide them with the books which appeal to their intellect.
