Effective March 27, 2007, the Lenskold Group and Channel Economics have formed a strategic alliance. Based in Manasquan, NJ, the Lenskold Group is run by Jim Lenskold, international speaker and author of the award-winning book “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability.”
The alliance will strengthen and broaden both the Lenskold Group’s and Channel Economics’ service offerings to their respective clients. Together the company’s offerings will allow clients to seamlessly move from marketing and sales strategy development to execution and measurement.
Together, Lenskold Group and Channel Economics bring a unique set of solutions intended to improve the profit contribution from planning, analyzing, and measuring tightly integrated go-to-market strategies. The combined capabilities in performance assessment, financial analysis, strategic planning, and process management will provide business to business marketing and sales executives with a comprehensive approach to identify growth barriers and unlock high potential opportunities.
Continuing with their respective focus on quantitative analysis, the Lenskold Group and Channel Economics will provide rigorous, fact-based analysis as the foundation for their joint efforts. Their approach will leverage a broad array of diagnostic analysis tools and techniques that span areas such as; market / customer segmentation, opportunity analysis, marketing and sales efficiency and effectiveness and marketing and sales alignment. Initially, Lenskold Group and Channel Economics plan to assist companies in evaluating and assessing market opportunity, assessing marketing and sales effectiveness and optimizing channel strategies.
Market Opportunity Assessment – delivers a fast identification, evaluation and prioritization of market opportunities. Leveraging sales, market, customer and financial data the assessment allows marketing and sales executives to determine the highest return areas of the business to invest their marketing and sales dollars and even more importantly where not to invest. The assessment provides both high level views of opportunity as well as actionable analysis for specific combinations of products, customer segments and marketing and sales channels.
Marketing & Sales Effectiveness Diagnosis & Planning – provides a thorough analysis of the effectiveness of both marketing and sales strategies and tactics as well as day to day operations. The diagnostic is designed to pinpoint areas for improvement such as; misalignment between marketing and sales strategies and operational execution, inefficiencies in marketing and sales processes, and where key performance metrics are below desired levels. The planning component delivers specific strategies and tactics to close gaps and lift the overall effectiveness of marketing and sales efforts.
Channel Strategy Optimization – involves mapping of the efficiency and effectiveness of different combinations of marketing and sales channels to determine if they are achieving specific objectives as it relates to different combinations of products / services as well as customer segments. Marketing and sales executives can use the optimization maps to formulate plans and improve execution of their marketing and sales strategies and tactics.
The Lenskold Group and Channel Economics’ combined service offerings will drive measurable improvements for their clients in the form of incremental revenue, increased profitability, greater customer loyalty and satisfaction, and optimized use of company resources.
In addition to delivering complementary client services, the Lenskold Group and Channel Economics will work collaboratively on speaking engagements and workshops as well as other forums and venues to deliver thought leadership in the areas of marketing and sales strategy, processes and measurement.
About Channel Economics
Channel Economics, LLC was formed in 2002 to help companies improve their go to-market models; improve the ways that they market to, sell to and provide service to their customers. Channel Economics’ strong roots in strategy consulting have helped it transform the way consulting services are delivered. Channel Economics not only delivers recommendations and plans that make an impact, but it also delivers tools and methodologies so that its customers can take greater control of their marketing and sales decisions.
For more information about Channel Economics visit www.channeleconomics.com.
About Lenskold Group
The Lenskold Group has surpassed traditional mind-sets and methods to develop the most comprehensive and innovative process to plan, measure, and optimize marketing strategies toward maximum profitability. The Lenskold Group has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997.
For more information about the Lenskold Group visit www.lenskold.com.
