Significance of SSL and Digital certificates for e-commerce Industry.

PRLog (Press Release) – Aug 29, 2007 – http://www.sslgenie.com, SSLGenie (Global SSL Certification Authority) is a leading Internet security expert and provides E-commerce Security Solutions. SSLGenie is the most affordable SSL available with 99.3 % browser compatibility.
Secure Sockets Layer, which is also known as “SSL certificates”, is the standard security technology for creating an encrypted link between a web server and a browser. Before the introduction of SSL it was difficult to ensure privacy over the web in online transactions.  Digital certificates are used with the most popular security protocol on the Internet. Without this encryption, packets of data travel networks in full view. The secured socket layer (SSL) technology provides strong encryption of HTTP packets during their online transfers through the World Wide Web. Thus, in order to encrypt a SSL certificate from a trusted certification authority like SSLGenie is necessary to ensure the online security. Before SSL and digital certificates, there was a general fear in the online buyers that an individual’s credit card information could be picked up by a third party and misused for unauthorized purchases.

SSL (secure sockets layer) is a communications protocol, which is now the global standard for security SSL creates an encrypted link between a web server and a web browser to ensure that all data transmitted remains private and secure. The Secure Sockets Layer protects data transferred over http using encryption enabled by a server’s SSL Certificate.

Benefits of SSL are-

1. Gain competitive advantage by appearing more trusted and more legitimate -
SSL Certificates and Site seals are an effective way to make sure your customers know your site has the stamp of approval from a leading global Certificate Authority. Displaying the seal on your Web site can increase visitor-to-sales conversions, lower shopping cart abandonment and result in larger average purchases. The SSLGenie site seal provides fast and reliable, web site identity authentication and instant proof to your customers that your site can be trusted.

2. Provide assurance to your customers that their data cannot be tampered - Without SSL encryption, packets of information travel through networks in full view. Imagine sending mail through the postal system in a clear envelope. Anyone with access to it can see the data. If it looks valuable, they might take it or change it. Without third-party verification, how do you know a Web site is really a business you trust? Imagine receiving an envelope with no return address and a form asking for your bank account number. An SSL Certificate helps Web site visitors protect sensitive information and get a better idea of who they are trusting with it.

Now a day, most of the e – commerce sites use this digital certificate to keep their customers valuable information safe and secure. That’s why when we make a purchase on the Web and notice the closed lock icon at the bottom of our browser or the HTTPS:// prefix in the URL, it means now all data passed between the web server and browsers remain confidential, integral and secure. The use of SSL Digital Certificates also provides a unique level of trust because a certificate verifies the users authenticity. This is an important step in instilling trust in potential customers. Many savvy consumers will avoid an online retailer entirely if they do not use SSL.