Finding your niche is often the difference between success and failure in online marketing. This is the subject of a recent article “The Importance of Finding Your Niche” by successful internet marketer and online marketing consultant G. A. Harrison.
“Small marketers, such as stay at home moms, simply can’t afford to compete against online giants if they play by their rules. Instead, the work at home parent or other small online business owner has to play the game by a different set of rules.”
This means, according to Harrison, tightly defining and marketing to a specific market or finding your niche. “What may seem like a small market at first glance can be huge when marketing online. Start by marketing to groups of prospective customers that you have an affinity with, people like yourself. It’s far easier to build a relationship with people that you have something in common with.”
Harrison cites several examples that he uses in his own online businesses. “I market to groups such as stay at home parents (also known as WAHM’s). Why? Because I’m a work at home parent myself. I also market to parents who are concerned about paying for their children’s educations. My oldest son just started college and I have two more following right behind.”
The importance of focusing your marketing efforts on relatively small niches cannot be underestimated. Focusing your message in a way that appeals to your target market will greatly increase the probability of your success.
