Mobile Streams and Aardvark Music announce strategic partnership

PRLog (Press Release) – Aug 21, 2007 – Under the terms of the agreement, Aardvark’s content including full-length songs, ringtones, mobile music videos and wallpapers will be available via Mobile Stream’s network of mobile network operator partners. Aardvark is one of the few independent music companies to partner with Mobile Streams for music content on a global level, with the deal encompassing around 100 of Mobile Streams’ mobile operators.

This partnership will combine Aardvark's expertise in developing and delivering entertainment content with Mobile Streams’ strength in telecommunications technology. The deal demonstrates Aardvark Music and Mobile Streams focus on both maintaining their respective positions as global digital innovators as well as developing emerging markets, specifically Latin America, The Middle East and Asia, where there is increasing demand for new services..

Aardvark’s development of new talent and innovative marketing of its roster of international stars will ensure a wide range of content choice for Mobile Streams’ operating partners. In turn, Mobile Stream’s continued investment in research and development will enable the two companies to work together to provide new and attractive mobile offerings for a broad range of audiences and tastes.

Alex di Savoia, Head of Communications and the person responsible for digital strategy and business development at Aardvark Music, said: "Partnerships like this are fuelled by consumer benefits.  Music lovers want new music and they want music in formats to fit their lifestyles. The sheer scale and reach of Mobile Streams’ mobile content network takes Aardvark’s ability to deliver mobile content to the global community of music lovers to a completely new level. Aardvark has a rare ability to respond to local market conditions and develop digital music opportunities around the world through the strategic partnerships it makes."

Warren Platt, Executive Vice President, Business Development said “Mobile Streams is delighted to be partnering with Aardvark to distribute their extensive Music and Content offering. Aardvark’s portfolio of artists fits very well with our strategy to deliver the latest hits and most compelling products to our global customer base. This deal further strengthens Mobile Streams’ position as the leader in delivering quality, innovative entertainment around the world.”

For Aardvark Music, the deal with Mobile Streams is the latest in a series of groundbreaking digital entertainment ventures, including high profile online partnerships. Last year, Aardvark was one of the first music companies to embrace the power of user-generated content by signing video distribution and revenue partnerships with ROO TV as well as distributing its videos through YouTube and then Google Video. Subsequent ventures include Facebook, Dailymotion and Last FM.

For further information, please contact:
Alex di Savoia, Head of Communications, Aardvark Music Ltd
e-mail: alex@aardvarkrecords.co.uk

For Mobile Streams
Nadine Brokmann
+49-511-590 909-24
nadineb@mobilestreams.com

About Aardvark Records
Aardvark Music Ltd is a privately owned UK Limited Company. Its core business includes music publishing and music recording.  With its broad roster of new stars and legendary artists, Aardvark Music is home to Aardvark Records and the recently launched dance music subsidiary Aardvark Dance.  Its notable acts include EricM, Everett Young, Little Spitfire, Yahel and Zetan Spore.

For more information about Aardvark Music Ltd, visit our corporate website at www.aardvarkrecords.co.uk


About Mobile Streams
Mobile Streams was established by Simon Buckingham in January 1999 and has been at the forefront of mobile messaging and content ever since. In 2000 the company first launched its mobile music brand Ringtones.com.

Today, Mobile Streams is a leading provider of music, comedy, cartoon animation, adult, graphics and entertainment content to mobile phones globally and is a leader in the field of made-for-mobile content production.  The company’s mobile expertise and Vuesia distribution platform is used globally by some of the world's largest media groups including Sony Pictures Entertainment and Liberty Media.

Mobile Streams distributes music and media content licensed from a portfolio of the world's leading premium content companies to more than 100 mobile phone networks globally.  Mobile Streams excels at putting together quality mobile content with quality mobile distribution, using its proprietary Vuesia technology platform to enable the mobilization of content on a global basis.

In January 2006, Mobile Streams formed a strategic alliance with US cable and media company Liberty Media Corporation. A month later, Mobile Streams was publicly listed on the London stock exchange.  

Mobile Streams has subsidiaries in Germany, USA, Argentina, Brazil, Mexico, Chile, Colombia, Australia, Hong Kong, Singapore.

www.mobilestreams.com