UK Customers not receiving the advertised broadband speeds

PRLog (Press Release) – Aug 16, 2007 – A recent survey of three hundred homes Broadband subscribers revealed that customers are not receiving the high Internet speeds they were led to believe they would receive from their ISP. Advertisements enticing Broadband subscribers promised high speeds, but in reality the customers report the speeds they receive are much lower. The survey asked questions about twenty-seven Internet Service providers in the UK and showed that they are not living up to the promises they made to their customers.

Some advertisements promised broadband speeds of up to 8MB. The customers choosing this package reported that, on average, they are actually receiving only about 2.7MB. According to the survey results, the highest speed any customers received was 6 MB. The speeds ranged from this high to a low of 0.09MB. It is evident that customers are settling for less than what they expect when they sign on with an ISP in spite of what the provider advertises it will deliver.

There are factors that must be taken into consideration when discussing Broadband speed. For example, the distance from the home to the local telephone line can have an impact on the speed as can the quality of the line. Yvan Bamping of broadband comparison site http://www.broadband-expert.co.uk thinks that customers should be receiving the higher speeds, especially if the ISP advertises it as part of the package and the customer is paying for it.

The campaign group Which? is calling on UK regulators of the telecommunications industry to investigate the concerns of customers over the discrepancy that exists in what Broadband speeds are advertised and what they actually receive.