Campbell, CA, August 14, 2007 – UpdatePower Corporation, a recognized leader in automated company indexing and profiling solutions, today announced the release of the largest and most accurate index of Emerchants available of its kind.
According to Internet Retailer, online US retailers generated $136.2 billion of online sales in 2006. In a response to market need, as well as the overall performance of the Internet Retailer Industry, UpdatePower launched the UpdatePower Emerchant Index: a dynamic index of over one million online US retailers, providing standardized sales and marketing contact information complemented by both traditional and innovative metrics created by UpdatePower.
The UpdatePower Emerchant Index, which is tracked and updated daily, determines which Emerchants are diversified through multiple-channels, offer a printed mail order catalog, participate in hosted marketplaces, ship international, and more. One of the most unique and popular categories is the “Emerchant Sizing Metric.” By utilizing unique scoring algorithms UpdatePower is the only company to accurately categorize over a million Emerchants by business performance. Using proprietary indexing, search and filtering technologies, UpdatePower sources and categorizes unique performance indicators surrounding these businesses. These features are offered as selects by which companies can identify and reach out to core target Emerchants.
There is no other lead generation source available with similar volume, depth and accuracy on this once relatively undefined industry. “UpdatePower has essentially defined and delivered a virtually new SIC classification:
Companies marketing to Emerchants can be confident that their sales and marketing efforts will reach their target audience. The newly launched UpdatePower Emerchant Index contains contact information which supports both telemarketing and direct mail programs targeting Emerchants. UpdatePower clients purchase records on a per record basis and receive standard data files that can be imported into CRM and/or customer database solutions.
