MT Mobile, a division of long-time Internet marketing company McMann & Tate, has selected Kona Interactive as its partner to offer text message marketing services to clients. McMann & Tate has been on the forefront of direct response advertising programs while Kona is one of the first firms to offer text message advertising services in the United States.
Elizabeth Duggan, president of McMann & Tate said, “Kona Interactive offers cutting edge text message advertising solutions for clients wishing to communicate with today’s highly mobile audience and CEO, Tom Walls, is a visionary with exemplary technical and customer service skills. We believe those attributes combined with our marketing abilities, will serve clients well in today’s quickly changing marketplace.”
The text message advertising solution is attractive to clients who want to develop a one-to-one communication program for customers. A prospect is asked to text a message to a local business to receive more information. The business owner retains the cell phone number in a data base and sends periodic, targeted messages to the prospect. The system is permission-based, opt-in only with messages only sent to those that request them.
Consumers like this form of advertising with some reports putting response rates at 35% and more. Business owners like the strategy as well because of the low cost, highly effective results.
Kona and MT Mobile can provide solutions to any type of business. Those using text message advertising now include: the entertainment industry, restaurants, realtors, financial planners, day care centers, schools, fund raisers, insurance companies, and municipalities, convenience stores, sporting teams, retail owners and churches.
