The BBC1 front man scored impressively, with 56% of the UK population having watched him on Match of the Day at least once during the last year. Lineker’
ITV presenters ranked third and fourth in the league, with Steve Rider claiming 26% and Jim Rosenthal following closely behind with 23%.
Comparatively, Sky’s team hardly register any sort of breadth of coverage - save Richard Keys, who presents Sky’s Premiership matches. But Jeff Stelling (Soccer Saturday), Andy Gray (Ford Super Sunday), George Gavin (Football League) and Keys all have a loyal following, shown by their big average frequencies in the analysis. In fact, take Lineker out of the equation, and this Sky quartet leads the loyalty league with viewers.
1. Gary Lineker, Match of the Day, BBC1, 56%
2. Adrian Chiles, Match of the Day 2, BBC2, 40%
3. Steve Rider, Champions League Games, ITV, 26%
4. Jim Rosenthal, Champions League Games & Highlights, ITV, 23%
5. Richard Keys, Premiership Games Sky Sports, 21%
6. Matt Smith, Championship/
7. Manish Bashin, Football Focus, BBC1, 17%
8. Andy Gray, Ford Super Sunday, Sky Sports, 10%
9. Colin Murray, UEFA Games, Five, 8%
10. George Gavin, Coca Cola Games, Sky Sports, 5%
SOURCE: Media Planning Group and BARB data: 1 August 2006 – 31 July 2007
• “%” is the percentage of the population who have viewed the presenter hosting that programme one time or more this year – a measure of broad appeal.
The research was carried out by media planning agency MPG. Marc Mendoza, managing partner, said: “Despite the myriad alternatives open to the nation at 10.30 on a Saturday night, Lineker (and his cohorts) consistently attract a lot of viewers. Last season, he was watched by most of the UK population at least once on the show – the only presenter who can claim such a feat.”
Mendoza goes on to explain the differences between the channels: “While Sky remains the preserve of those prepared to pay for the privilege, its presenters will always struggle to compete for the broad fame that ITV’s, and the BBC’s, enjoy from their free-to-air terrestrial platform.”
More information:
Neil Beston / Gemma Dunbar
Propeller Communications
+44 (0)870 066 4608
firstname.surname@
About MPG
MPG is the global media arm of Havas Media, planning and buying advertising campaigns for clients.
MPG (UK) clients include: BBC, Camelot, P&O Ferries, TUI, the Conservative Party, EDF Energy, Ask.com, Lidos, De Agostini, Gucci, YSL, Pioneer, Magners, New Covent Garden Food Company, Robert Dyas, National Express Group.
Internationally, MPG, the world's fastest growing media network, has grown from 9 markets in 1999 to 91+ markets in 2005, increasing its worldwide coverage (measured in terms of advertising investment) from 67% in 1999 to 93% in 2003 (Recma report data). Its ability to deliver world-class global insights and intelligence for consumer behaviour has been rated as A+ by Industry body Recma (2005).
MPG services its clients through a portfolio of global/local specialised agencies, which include MPG (Global Media Agency), Media Contacts (Interactive Media Specialist), Havas Sports (Sports Marketing/Sponsorship Agency), B (Branded Entertainment)
MPG is a leader in North America and market leader in major European markets and Latin America. MPG International is the multi market specialist and coordination structure of MPG. MPG International has offices in London, Paris, Madrid and Miami.
www.mpg-uk.com
